An in-depth understanding of consumers sits at the heart of what we all need to do, but we know it’s not always easy to uncover insights that will unlock a true innovation opportunity.
SAS has appointed experienced marketing and sales executive, Iggy Pintado, as its new head of marketing for Australia and New Zealand.
Pintado was most recently the general manager of member and marketing services at the Australian Institute of Company Directors for two years, and has also spent the past 14 years in sales and marketing roles with several IT and telecoms companies including IBM, Telstra and UXC Connect.
He is also the author of Connected Generation, and ran his own networking consulting practice, ConnectGen, for two years.
Pintado replaces former head of marketing and product strategy James Foster, who left SAS in July to become chief marketing officer at SMS Management and Technology, and will report directly to SAS’s local chief operating officer, Lynette Clunies-Ross.
“Iggy joins us following a long and very impressive record of sales and marketing success, and we look forward to the very positive contribution he will make at SAS,”she said of his appointment.
“Today, organisations are increasingly information-rich but insight-poor. Iggy will drive innovative programs that enable our customers to unlock deep analytical insights for business gain.”