It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.
Former Leo Burnett strategy director, TC Miles, has been appointed to the new role of head of brand and communications and will oversee brand strategy, lead generation and public relations. He has spent the past five years as a strategy director at Leo Burnett and also spent time with Lavender, OMD Australia and BT in strategy and planning.
Salmat has also brought on former Optus director of fixed propositions, Ben Schick, as its first head of product and strategy. In this position, he will look after the group’s strategy and growth plan, with a focus on transforming its data and insights capability and product portfolio. Schick has 14 years’ experience across telecoms, finance, mobile, data and technology and digital sectors.
The third recruit is Ben Hillman, who has become Salmat’s head of channel marketing and propositions, and who oversees customer segmentation and targeting, customer marketing, sales enablement and channel marketing.
Salmat CMO, Sarah Pike, said she was excited by the expertise all three bring to the group as its strives to reposition itself in the industry. Pike herself joined Salmat in April as its first CMO after previously being VP of marketing at Optus.
“Their combined experience in helping businesses develop clear direction for their marketing and brand development will be critical in redefining and reinvigorating the Salmat brand,” she said.
“With such a broad remit of business offerings, the challenge of simplifying what we do and positioning ourselves as the industry leader in multichannel marketing and customer engagement solutions will be exciting.”