Salmat bolsters marketing leadership team

Three new recruits are part of plans to reposition the business as a multichannel marketing and communications company

Salmat has recruited three new faces to its marketing leadership team in recent months as it looks to reposition the marketing and communication company’s story to the market.

Former Leo Burnett strategy director, TC Miles, has been appointed to the new role of head of brand and communications and will oversee brand strategy, lead generation and public relations. He has spent the past five years as a strategy director at Leo Burnett and also spent time with Lavender, OMD Australia and BT in strategy and planning.

Salmat has also brought on former Optus director of fixed propositions, Ben Schick, as its first head of product and strategy. In this position, he will look after the group’s strategy and growth plan, with a focus on transforming its data and insights capability and product portfolio. Schick has 14 years’ experience across telecoms, finance, mobile, data and technology and digital sectors.

The third recruit is Ben Hillman, who has become Salmat’s head of channel marketing and propositions, and who oversees customer segmentation and targeting, customer marketing, sales enablement and channel marketing.

Salmat CMO, Sarah Pike, said she was excited by the expertise all three bring to the group as its strives to reposition itself in the industry. Pike herself joined Salmat in April as its first CMO after previously being VP of marketing at Optus.

Read more: Brand redesign, customer data and product story top priorities for Salmat’s new CMO

“Their combined experience in helping businesses develop clear direction for their marketing and brand development will be critical in redefining and reinvigorating the Salmat brand,” she said.

“With such a broad remit of business offerings, the challenge of simplifying what we do and positioning ourselves as the industry leader in multichannel marketing and customer engagement solutions will be exciting.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook:, or check us out on Google+:

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

People in vegan houses shouldn't throw bacon

Picture this. You’re at a Gourmerican burger joint chomping a cheeseburger, when an outspoken vegan friend starts preaching that you’re killing the planet. Last week, that same vegan downed a pricey glass of pinot before their flight to a far-flung destination, armed with their strongest mossie repellant and first aid kit. Anything amiss?

Abbie Love

Strategist, Ikon Communications

The role of the CMO is evolving: Are you keeping up?

My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.

Sheryl Pattek

Vice-president, executive partner

Getting your business ready for the Entrepreneurial Consumer

We all know the digital revolution has completely transformed the way consumers are interacting with brands, and that a lot of businesses are finding it hard to catch up. One way to closing this brand gap is to understand consumer behaviour and build a brand experience that meets these new needs.

Pip Stocks

CEO and founder, BrandHook

Or just go to sites like www.shopsthatshiptoaustralia.c... and others and be sure that the stores will send to where you live :-)


Why online shopping is like dating – RedBalloon CEO

Read more

Personalisation is the key. Customers demand a very relatable and well defined CX where the sincerity and understanding of their disposit...

Hitesh Parekh

In pictures: Improving cutomer experiences through smart personalisation

Read more

Thanks for this. The key for me is the effective of governance where it dictates and sets the proactive policy when it comes to CX. Tech ...

Hitesh Parekh

6 lessons in modern marketing from a customer experience chief

Read more

Very well said “With today’s consumers more demanding of the brands and merchants they shop, it’s imperative for merchants to not just co...


CMO's top 10 martech stories for this week - 29 September

Read more

Very interesting article which touches on the importance of a feedback loop fuelled by customer and market insights. Ideally this scenari...

Andrew Reid

Building customer insights in the data and digital age

Read more

Latest Podcast

More podcasts

Sign in