Stories by CMO staff

The Marketing Academy has opened up nominations for the second year of its Australian Leaders Programme following the graduation of its first round of candidates.

​CMO partnered with Microsoft on our first New Zealand roundtable in September, bringing together marketing leaders from a raft of industries to debate customer engagement as the new marketing remit. Here are pictorial highlights from the event.

Mobile and video display advertising have boosted general digital display results to their highest share of overall annual expenditure in 2015, the latest Interactive Advertising Bureau (IAB) figures reveal.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we ask Adobe head of strategy and digital transformation, Mark Henley, his advice on how organisations tackle and master digital change.

​In the 11th and final episode of the Closing the Gap podcast series, produced by Brandhook, Asahi Beverages’ former marketing strategy director, Darryn Wallace, chats about delivering a true ROI on marketing programs.

LG Electronics Australia has completed a six-week social media influencer program designed to increase awareness of LG mobile’s latest smartphone release.

Telstra’s marketing and media leader, Joe Pollard, has been promoted to CMO and Group executive media as part of three group executive appointments.

The Association for Data-driven Marketing and Advertising (ADMA) has unveiled its new Code of Practice which it says reflects a new era of industry self-regulation for the industry.

Apple and Google have topped the list of the world’s most valuable brands for the third year in a row, helping to ensure technology and digital companies dominate the 2015 rankings.

The Closing the Gap guest for Chapter 10 is Christophe Eymery, head of digital and media at L'Oréal Australia and New Zealand. We chat about the sixth way to Close the Gap - Consumer Dis-Location - and how to find opportunities to break into some one's purchase journey and awaken them out of autopilot behaviour.​

​Australian ecommerce platform player, Bigcommerce, has joined forces with Twitter on its ‘Buy Now’ button as the social platform sets its sights on allowing brands to promote and directly sell products across its network.

Volkswagen’s emissions scandal has wiped US$10 billion off the company’s brand value and could knock the German nation brand off the top of the world’s strongest brands list, according to Brand Finance.

Nine out of 10 Australia and New Zealand senior marketers are making purchasing decisions on technology products and services for their function, a new report claims.

Marketing, IT and digital leaders gathered at Rockpool Bar and Grill on 10 September for the latest joint CMO, CIO and ADMA roundtable on mastering digital for business agility, sponsored by Adobe. Here are pictorial highlights from the event.

Following CMO, CIO and ADMA’s recent Executive Connections event for CMOs and CIOs, entitled ‘Mastering Digital Transformation’, we talk to Teradata Area director for Asia-Pacific, Simon Bowker, about ways to succeed in a customer connected world.