In a recent conversation with a chief technology officer, he asserted all digital technology changes in his organisation were being led by IT and not by marketing. It made me wonder: How long a marketing function like this could survive?
Foxtel’s marketing and sales executive director, Ed Smith, has announced his plans to quit the pay TV group after three-and-a-half-years in the role.
In an email sent to staff on Friday, Smith said he and his partner were now planning to relocate to the UK.
Smith has been with Foxtel since January 2012, and has been responsible for marketing strategy, Web, brand and internal agencies as well as sales management, overseeing a team of 100 marketers and 400 sales staff. He’s also been in charge of Foxtel’s recent price and packaging realignment.
Prior to joining Foxtel, Smith worked across a number of industries both locally and abroad prior to joining the entertainment sector. Starting his career in tourism, he was marketing director at Mount Bulla ski resorts before moving to advertising and heading to Chian to run DMB&B. After a stint with a tech startup, he switched to head of retail segments at St George Bank, then executive roles at News Digital and News Limited before landing at Foxtel.
A spokesperson for Foxtel confirmed Smith will leave sometime in the first half of 2016.
“During his four years in leadership, Ed has elevated Foxtel’s sales and marketing strategy to new heights through a number of remarkable initiatives and while we are sorry to see him go, we are excited for his next steps,” the spokesperson said.
“Foxtel will start looking for someone to fill his role immediately. In the meantime, Ed has agreed to stay on until we can find a suitable replacement.”