Aussie Invader appoints Bam Creative to launch new interactive platform and digital campaign
Aussie Invader 5R appointed Perth-based creative digital marketing agency Bam Creative to create an interactive platform and campaign for their crowdfunding initiative, Supersonic Selfie. The Aussie Invader land speed record project led by Rosco McGlashan, launched the campaign as a way for enthusiasts around the world to support the team’s attempt to break the World Land Speed Record in 2016.
The Supersonic Selfie crowdfunding website will allow supporters to upload a selfie from their phone, tablet or device for as little as AU$20, in exchange for their photo to be vinyl wrapped on to the car. Bam Creative launched the website this week.
"We are honoured to help Rosco and the Aussie Invader team raise the funds they need to create history,” said Bam Creative's digital account manager, Urvin Seeburuth. “There have been more people to walk on the moon than have driven a car at 650mph. The success of this project will mark one of the greatest engineering achievements of our generation and those to come.”
Bam Creative's studio manager and director, Patima Tantiprasut, said the project is an exciting opportunity to embrace the intersection of technology, social media and community.
“In an age where 53% of Australians access the Internet more than five times a day, it’s the perfect landscape for an online campaign,” Tantiprasut said. “Also, who doesn’t love a good selfie?"
After the launch of the Supersonic Selfie website, Seeburuth and the Bam Creative team will continue to implement their digital strategy through a strategic multi-platform campaign, helping the Aussie Invader team achieve their goal of raising significant funds to get to the start line in late 2016 and hopefully bring the World Land Speed Record to Australia for the first time in history.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
