It doesn’t take long for predictions to become predictable: The rise and rise of Facebook; advancements in analytics; the normalisation of chatbots; personalisation, programmatic, automation, authenticity… The prediction that’s missing from these lists is that in 2017 we will witness a resurgence of values-based marketing.
Aussie Invader 5R appointed Perth-based creative digital marketing agency Bam Creative to create an interactive platform and campaign for their crowdfunding initiative, Supersonic Selfie. The Aussie Invader land speed record project led by Rosco McGlashan, launched the campaign as a way for enthusiasts around the world to support the team’s attempt to break the World Land Speed Record in 2016.
The Supersonic Selfie crowdfunding website will allow supporters to upload a selfie from their phone, tablet or device for as little as AU$20, in exchange for their photo to be vinyl wrapped on to the car. Bam Creative launched the website this week.
"We are honoured to help Rosco and the Aussie Invader team raise the funds they need to create history,” said Bam Creative's digital account manager, Urvin Seeburuth. “There have been more people to walk on the moon than have driven a car at 650mph. The success of this project will mark one of the greatest engineering achievements of our generation and those to come.”
Bam Creative's studio manager and director, Patima Tantiprasut, said the project is an exciting opportunity to embrace the intersection of technology, social media and community.
“In an age where 53% of Australians access the Internet more than five times a day, it’s the perfect landscape for an online campaign,” Tantiprasut said. “Also, who doesn’t love a good selfie?"
After the launch of the Supersonic Selfie website, Seeburuth and the Bam Creative team will continue to implement their digital strategy through a strategic multi-platform campaign, helping the Aussie Invader team achieve their goal of raising significant funds to get to the start line in late 2016 and hopefully bring the World Land Speed Record to Australia for the first time in history.
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