AdRoll retargeting integrates with Shopify

Retargeting provider now offers Shopify merchants a one-click cart abandonment solution across desktop and mobile

AdRoll announced an integration with cloud-based commerce platform Shopify to provide e-commerce merchants the ability to retarget customers across devices within the Shopify platform.

By building a deep integration with Shopify, e-commerce businesses of all sizes will be able to implement advanced retargeting strategies with just a few clicks and help solve one of businesses' biggest e-commerce problems, shopping cart abandonment.

“We know that merchants are leaving money on the table by not retargeting their customers," AdRoll CMO, Adam Berke, said. "The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date. Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem.”

Once integrated, Shopify merchants can leverage their own customer data to run retargeting campaigns across the web, mobile, and social media, upload and test ad creative without ever leaving the Shopify platform and retarget customers from their email database. Mecharnce can also manage campaigns using auto-generated target segments and capture anonymised information via website traffic for cross-device attribution

“Shopping cart abandonment is still a huge challenge for online retailers and we’re committed to building out our network of partners to address it,” Shopify's head of App Store & third party developer ecosystem, Atlee Clark, said. “By working with AdRoll, we’re giving our merchants the tools and support they need in order to reclaim lost sales.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+: google.com/+CmoAu

Join the CMO newsletter!

Error: Please check your email address.
Show Comments

Supporting Association

Blog Posts

Disruption Down Under – What’s Amazon’s real competitive advantage?

Savvy shoppers wait in anticipation, while Australian retailers are gearing up for the onslaught. Amazon’s arrival is imminent.

Change across the board: Why boards need to digitally evolve

Traditionally the non-executive board of a company acts in an advisory capacity - attending monthly board meetings to offer overarching advice and guidance typically focusing on:

Jodie Sangster

CEO, ADMA

The most desirable customers you’ve overlooked

“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.

Really inspiring !

Goldenboy Media

Jaywing sets sights on Australian growth with digital and data-driven agency model

Read more

Being aware of regulations or guidlines is just the start. As our CEO Emma Lo Russo stated exactly two weeks ago at an event we supported...

Alan Smith

​Are the Wild West days of influencer collaboration over?

Read more

Rebranding is always nice solution to get better organisation. Businessman may apply certain special services (for example, https://www.l...

David Hill

CMO interview: Spearheading the global rebranding of OFX

Read more

Thank you so much for sharing this article.Top Digital Marketing company in Bangalore

Way To DM

Predictions: 17 digital marketing trends for 2017

Read more

Thanks for the great article Jodie, agree many boards and senior execs are operating in outdated modes, just as we need some reverse soci...

sharyn

Change across the board: Why boards need to digitally evolve - Data-driven marketing - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in