There’s so much choice available that customers can pick and choose who they buy from and where, when, and how it happens. They want to discover, research, evaluate, and purchase on their preferred channel. Give them that option, and they’re more likely to choose you. That’s the whole point behind the multi-channel approach.
AdRoll announced an integration with cloud-based commerce platform Shopify to provide e-commerce merchants the ability to retarget customers across devices within the Shopify platform.
By building a deep integration with Shopify, e-commerce businesses of all sizes will be able to implement advanced retargeting strategies with just a few clicks and help solve one of businesses' biggest e-commerce problems, shopping cart abandonment.
“We know that merchants are leaving money on the table by not retargeting their customers," AdRoll CMO, Adam Berke, said. "The data shows that of all those who abandon shopping carts, three quarters intend to complete their purchase at a later date. Our goal is to help all 175,000 Shopify merchants seamlessly implement the proven retargeting tactics that the largest retailers use to solve this problem.”
Once integrated, Shopify merchants can leverage their own customer data to run retargeting campaigns across the web, mobile, and social media, upload and test ad creative without ever leaving the Shopify platform and retarget customers from their email database. Mecharnce can also manage campaigns using auto-generated target segments and capture anonymised information via website traffic for cross-device attribution
“Shopping cart abandonment is still a huge challenge for online retailers and we’re committed to building out our network of partners to address it,” Shopify's head of App Store & third party developer ecosystem, Atlee Clark, said. “By working with AdRoll, we’re giving our merchants the tools and support they need in order to reclaim lost sales.”
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