The global travel industry faces a unique set of challenges driven by distinct industry trends. Travel professionals must satisfy the needs of passengers and guests both in person and online, in real time and across multiple languages. That means ensuring a seamless, consistent experience across channels and interactions. To achieve this, travel professionals must continuously monitor travel and digital trends and adjust their approach accordingly. This paper explores the five key trends impacting the digital experience in travel, enabling you to better understand how they impact your business.
Top Performing organisations rate the digital customer experience as a key competitive advantage. A compelling, engaging, and relevant customer experience online is a differentiator for the world’s most successful organisations. Read: exactly how Top Performing organisations approach marketing and what their strategic focus is for 2015, why gaining access to actionable data poses the biggest bottleneck for most marketers and how data-driven insights provide the greatest advantages in marketing execution.
Digital is growing in Asia-Pacific at a rapid rate. This report covers how these swift advancements are affecting the landscape for marketers now and in the future. • For the first time, Asia-Pacific consumers will spend more online than North Americans. • Marketers are beginning to move towards true, connected channel experience strategies. • Increasingly, organizations are turning to digital marketing leaders to own and direct the advancement of digital experiences and engagements.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More
There’s a monumental shift occurring in marketing leadership across Australia, if you haven’t noticed. And according to CMO’s first ever Industry Survey 2014, it’s not just technology that’s providing the catalyst for change; it’s also the rise of marketing into a strategic business imperative. Our survey set out to understand the state of modern marketing leadership today, with a particular focus on how technological and digital innovation is changing the nature of customer engagement, as well as the strategic challenges CMOs face as they rise up the executive ranks.
Marketers pay a high level of attention to email program metrics to assess how well their campaign has performed and identify gaps for optimisation. This guide covers the metrics essential for a successful email campaign and how they can be used to troubleshoot any problems.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. Our special 2021 report looks into key aspects of the CMO position and marketing function, encompassing the professional standing of the modern marketing leader, their technology procurement and influence, functional responsibilities and remit, budgets, extent of influence as a digital and customer custodian within their organisations, skills and priorities.
The average consumer receives more than 500 marketing communication in a given month but opens less than 15. Research shows the decision of these email recipients to open the email is based on the subject line alone. This infographic illustrates the solution to subject line optimisation and demonstrates how a powerful subject line can garner better client engagement.
The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
