Necessity has always been the mother of invention. And amid the challenges and uncertainty COVID-19 as a crisis has presented all industries, there’s been unprecedented innovation in brand and consumer engagement.
This new editorially-led research program, Australia’s Digital Marketing and Customer Experience Maturity, was produced by CMO in partnership with Capgemini, and is aimed at understanding how technology is impacting the remit, success and evolution of marketing leadership in Australia. To do this, our questions focused on the strategies, practices and foundational technologies being utilised by marketers and digital teams to help manage customers and how their organisations realise the potential of these next-generation capabilities. Read More
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how Australian marketing leadership is evolving. This year's report looks into key aspects of the CMO position and function,encompassing the professional standing of the modern marketing leader, their technology procurement remit and investments, functional responsibilities, the extent of their role as digital and customer owners within the business, skills and much more. We also look at the impact of COVID-19 on budgets, strategy and priorities.
There’s a monumental shift occurring in marketing leadership across Australia, if you haven’t noticed. And according to CMO’s first ever Industry Survey 2014, it’s not just technology that’s providing the catalyst for change; it’s also the rise of marketing into a strategic business imperative. Our survey set out to understand the state of modern marketing leadership today, with a particular focus on how technological and digital innovation is changing the nature of customer engagement, as well as the strategic challenges CMOs face as they rise up the executive ranks.
CMO’s State of the CMO is an annual industry research initiative aimed at gauging how Australian marketing leadership is evolving both in terms of functional role, as well as contribution to business. Our special 2021 report looks into key aspects of the CMO position and marketing function, encompassing the professional standing of the modern marketing leader, their technology procurement and influence, functional responsibilities and remit, budgets, extent of influence as a digital and customer custodian within their organisations, skills and priorities.
Digital is growing in Asia-Pacific at a rapid rate. This report covers how these swift advancements are affecting the landscape for marketers now and in the future. • For the first time, Asia-Pacific consumers will spend more online than North Americans. • Marketers are beginning to move towards true, connected channel experience strategies. • Increasingly, organizations are turning to digital marketing leaders to own and direct the advancement of digital experiences and engagements.
Marketers have seen their jobs transformed over the past ten years. The transformation is happening again—but faster this time. According to the Economist Intelligence Unit’s survey of 478 high-level marketing executives worldwide, more than 80% say they need to restructure marketing to better support the business. Find out: which six areas leading marketers believe the change will occur in, why nearly 30% see the need for change as urgent and critical to their success, and how marketers see the future.
The Economist Intelligence Unit spoke with six marketing visionaries around the world and posed a question: The world of marketers today has changed drastically from what it was ten years ago. What will it be like in 2020? And what do marketers need to forge a winning career path over the next five years? Find out: answers from Seth Godin, John Hagel, Gavin Heaton, Aditya Joshi, Marc Mathieu and Jim Stengel, the 15 things their answers shared in common, and the single most critical element to success in marketing that trumps them all.
Social media provides a wealth of data that can tell you a lot about your brand and your consumers - providing you can effectively act upon that data. According to Digiday, "48% of digital marketing executives say they focus 'relentlessly' on building customer insights, yet few are executing those strategies in meaningful ways."
This white paper offers a brief overview of how organizations can best use social data by implementing a framework to integrate social data with other enterprise and public or curated data. This framework provides a platform for uncovering new insights that can be fed into business intelligence and customer experience management systems in near real-time to help marketing, sales, service, and commerce teams accelerate decision-making and create long-term, profitable customer relationships.
The average consumer receives more than 500 marketing communication in a given month but opens less than 15. Research shows the decision of these email recipients to open the email is based on the subject line alone. This infographic illustrates the solution to subject line optimisation and demonstrates how a powerful subject line can garner better client engagement.
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
