In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of global marketing and transformation role at GenesisCare in April 2020.
GenesisCare has Jane working across Europe, US and Australia and is a leading healthcare provider specialising in the treatment of cancer, heart disease, sleep and respiratory conditions. Jane is responsible for the global marketing strategy and the introduction of new digital platforms and ways of working. These are aimed at helping deliver new ways for both patients and doctors to engage with the brand and its services driving growth and an exceptional patient and doctor experience.
PrIor to this, Jane was chief customer officer for Greencross, working across both the vet and retail (Petbarn) business.
Jane spent five years at Bupa as the chief customer officer for Bupa, Australia and New Zealand as well as leading the brand globally after joining Bupa in 2015 as director of brand and healthcare. This role had responsibility for the overall brand and end-to-end marketing across health insurance, aged care, dental and optical including both acquisition and retention of its 4.5 million customers. Jane's work was recognised in the CMO50 list of Australia's most innovative and effective marketing leaders.
Jane started her career in media and public relations leading to her career in retail with Westfield and the launch of the first shopping ‘loyalty card’. This led to a career in financial services across CBA, NAB/MLC and the Suncorp Group, working with brands such as AAMI and Suncorp.
Jane is passionate about improving women’s participation in the workforce and has mentored many return to work mums throughout her career. A member of Chief Executive Women (CEW) and a board member of The Song Room which delivers arts program to underprivileged school children, she balances these passions with being a mum to two girls and a personal goal of doing her first Marathon this year.
CMO’s State of CX leadership survey is a new annual research initiative gauging the state ...
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The third and final episode CMO’s 3-part video series on how CMO50 luminaries are achieving greater marketing agility is now live!
I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.
There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.
Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.
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