In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of global marketing and transformation role at GenesisCare in April 2020.
GenesisCare has Jane working across Europe, US and Australia and is a leading healthcare provider specialising in the treatment of cancer, heart disease, sleep and respiratory conditions. Jane is responsible for the global marketing strategy and the introduction of new digital platforms and ways of working. These are aimed at helping deliver new ways for both patients and doctors to engage with the brand and its services driving growth and an exceptional patient and doctor experience.
PrIor to this, Jane was chief customer officer for Greencross, working across both the vet and retail (Petbarn) business.
Jane spent five years at Bupa as the chief customer officer for Bupa, Australia and New Zealand as well as leading the brand globally after joining Bupa in 2015 as director of brand and healthcare. This role had responsibility for the overall brand and end-to-end marketing across health insurance, aged care, dental and optical including both acquisition and retention of its 4.5 million customers. Jane's work was recognised in the CMO50 list of Australia's most innovative and effective marketing leaders.
Jane started her career in media and public relations leading to her career in retail with Westfield and the launch of the first shopping ‘loyalty card’. This led to a career in financial services across CBA, NAB/MLC and the Suncorp Group, working with brands such as AAMI and Suncorp.
Jane is passionate about improving women’s participation in the workforce and has mentored many return to work mums throughout her career. A member of Chief Executive Women (CEW) and a board member of The Song Room which delivers arts program to underprivileged school children, she balances these passions with being a mum to two girls and a personal goal of doing her first Marathon this year.
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In our fifth and final episode, we delve into the relationship between retailer and supplier and how it drives and influences launch marketing strategies and success. To do that, we’re joined by Campbell Davies, group general manager of Associated Retailers Limited, and Kristin Viccars, marketing director A/NZ, Apex Tool Group. Also featured are Five by Five Global managing director, Matt Lawton, and CMO’s Nadia Cameron.
With continued advances in marketing technology, data privacy continues to play catchup in terms of regulation, safety and use. The laws that do exist are open to interpretation and potential misuse and that has led to consumer mistrust and increasing calls for a stronger regulatory framework to protect personal information.
Environmental, Social and (Corporate) Governance is a hot topic for brands right now. But before you start thinking about doing good, Craig Flanders says you best sort out the basics.
Through the ages, from the fields to the factories to the office towers and now to our kitchen tables, collaboration has played a pivotal role in how we live and work. Together. We find partners, live as families, socialise in groups and work as teams. Ultimately, we rely on these collaborative structures to survive and thrive.
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