Conversations over a cuppa with CMO: Jane Power

Loading the player ...

In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of global marketing and transformation role at GenesisCare in April 2020.

GenesisCare has Jane working across Europe, US and Australia and is a leading healthcare provider specialising in the treatment of cancer, heart disease, sleep and respiratory conditions. Jane is responsible for the global marketing strategy and the introduction of new digital platforms and ways of working. These are aimed at helping deliver new ways for both patients and doctors to engage with the brand and its services driving growth and an exceptional patient and doctor experience. 

PrIor to this, Jane was chief customer officer for Greencross, working across both the vet and retail (Petbarn) business.

Jane spent five years at Bupa as the chief customer officer for Bupa, Australia and New Zealand as well as leading the brand globally after joining Bupa in 2015 as director of brand and healthcare. This role had responsibility for the overall brand and end-to-end marketing across health insurance, aged care, dental and optical including both acquisition and retention of its 4.5 million customers. Jane's work was recognised in the CMO50 list of Australia's most innovative and effective marketing leaders.

Jane started her career in media and public relations leading to her career in retail with Westfield and the launch of the first shopping ‘loyalty card’. This led to a career in financial services across CBA, NAB/MLC and the Suncorp Group, working with brands such as AAMI and Suncorp.  

Jane is passionate about improving women’s participation in the workforce and has mentored many return to work mums throughout her career. A member of Chief Executive Women (CEW) and a board member of The Song Room which delivers arts program to underprivileged school children, she balances these passions with being a mum to two girls and a personal goal of doing her first Marathon this year.



Featured Whitepapers

State of the CMO 2020

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

More whitepapers

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Blockchain is revolutionizing industries across the board. Companies like DiamCircle are leading the charge.

Lupin Block

Can blockchain deliver on its big advertising promises?

Read more

Dear buyer/ buyer Mandate,We are direct end seller refinery company for the supply of Petroleum products.We have all available in tank, J...

Russian oil & gas trading llc

Starwood VP of marketing: Managing customer expectations requires emotional credit

Read more

Having an effective Point of Sale system implemented in your retail store can streamline the transactions and data management activities....

Sheetal Kamble

​Jurlique’s move to mobile POS set to enhance customer experience

Read more

Thanks for another excellent post. Where else could anybody get that type of info in such an ideal way of writing? In my opinion, my seek...

Stephan jordan

6 Mobile Marketing Trends to Leverage in 2014

Read more

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in