Road safety analytics startup, Advanced Mobility Analytics Group (AMAG), has recruited HP’s marketing leader, Darren Needham-Walker, as its first chief marketing officer.
There is more than meets the eye to tech startup, AutoGuru. On its surface, car servicing seems like a mundane, very basic, have-to-have-it service. But AutoGuru is having none of this.
Specialist independent wholesaler, Alvin Electronics, is using the power of analytics and machine learning to assist in its customer retention efforts, a move that helps level the playing field for this small business provider.
Predictive analytics, the Internet of Things and machine learning are all being touted as top technologies that will improve engagement with customers, even if marketers can’t agree which to prioritise, a new international survey reports.
Get ready for artificial intelligence and automation that helps you make business decisions rather than just understanding what happened in the past.
Research and data analytics must be the foundations of today’s media activities in order to drive ROI on marketing action, Beiersdorf’s regional consumer research and insights claims.
MLC, the wealth management division of National Australia Bank, is giving health insurance customers the opportunity to lower the cost of their premiums in return for data on their exercise, sleep and lifestyle patterns.
One by one, artificial intelligence has overcome the obstacles set before it. Is this all part of an inevitable trend leading to humanity's obsolescence -- or, at least, unemployment?
This week's top marketing and ad tech stories features Adobe, Salesforce, Software AG, StructuredWeb, Adestra, VoiceBase, Estimote, IBM, Infinite Analytics and Narrative Science.
This year saw the rise of massive interest and demand for data analytics and predictive analytics capabilities and skillsets in the modern marketing function.
Marketing and ad tech news from Salesforce, MediaMath, Azalead, True Influence, Experian, Extole, SocialRank, Infer, InsightSquared and RhythmOne
We’ve spoken to a raft of marketing leaders, analysts and industry commentators about where the focus will be in the New Year for big data and predictive analytics in the marketing mix.
Global performance management company Nielsen and data and analytics provider Veda announced a new collaborative solution for marketers and advertisers to better identify and track marketing strategies against their own targets and not the market.
Not enough is being done by organisations to have real-time, authentic conversations with customers that build deeper, long-lasting relationships, according to IBM’s GM of customer platforms.
In a data-saturated era, the pressure is on marketers to find simpler ways to keep analytics targeted and relevant.
The explosion of interest in predictive analytics among Australian marketers has been met by similarly-explosive growth in the number of vendors and consultancies vying to meet their needs.With such rapid growth in demand, how can marketers be assured they are getting the best result for their money?
A personalised approach that delivers tailored and relevant curated content will drive conversions and decrease unsubscribe rates for any mulit-brand retailer, claims vice president of marketing and analytics of Gilt Groupe, Welington Fonseca.
Magazine distributor, Gordon and Gotch Australia, has tapped into IBM’s Predictive Analytics technology to provide more accurate print allocations and recommendations and improve sales for its customers.
Drawing on a history of more than 50,000 analytics-focused client engagements, IBM today debuted 20 new behaviour-based predictive analytics solutions tailored to address 12 industries and use cases within those industries. The news came as Salesforce also revealed Salesforce Wave for Big Data, a new tool designed to help business users make sense of their information stores using the vendor’s Analytics Cloud.
Payments giant, MasterCard, is beefing up its predictive analytics capabilities by purchasing Applied Predictive Technologies (APT) for US$600 million this week.
A bumper crop of new analytics tools has arrived for business users over the past few weeks, and on Tuesday SAP rolled out two fresh examples. Both promising simplicity and usability for non-experts, SAP Predictive Analytics 2.0 offers updated capabilities for enterprises seeking insight into large volumes of data such as from the Internet of Things, while a new Edge edition of SAP's Lumira tool targets small and medium-size businesses with data-discovery features.
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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.
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