Aussie road safety analytics startup brings on first CMO

Former TechnologyOne marketing and communications leader joins Advanced Mobility Analytics Group

Road safety analytics startup, Advanced Mobility Analytics Group (AMAG), has recruited HP’s marketing leader, Darren Needham-Walker, as its first chief marketing officer.

The Brisbane-based company has its sights set on becoming a world-leading provider of proactive road safety analytics and management solutions based on advanced technologies such as artificial intelligence (AI), deep learning, video analytics and econometrics. Although the business was only founded in 2019, it has been working to test and validate research and its solutions across 23 cities in eight countries for the last 10 years.

Needham-Walker officially joins AMAG this week as CMO, reporting directly to CEO and founder, Dr Simon Washington. He brings with him more than 20 years of experience in local and global technology business including marketing, channel and business division leadership positions across HP, Lenovo and IBM.

For the past two-and-a-half years, Needham-Walker has been group marketing and communications director for Brisbane-based SaaS company, TechnologyOne.

At AMAG, Needham-Walker has responsibility for marketing and communications including brand, product marketing and partnership as well as demand generation globally.  

“As we move into the next stage of our company’s evolution, I believe we needed to make a strategic appointment of a chief marketing officer,” Washington stated. “Darren’s passion, energy and reputation for excellence makes him a great fit for our company.

“He will also support myself and the team on defining strategies that will underpin growth opportunities.”

Needham-Walker said he was impressed by AMAG and its founders’ vision to bring predictive analytics to the transportation sector.

“From my first engagement with AMAG, and subsequent discussions with all three founders, I found they were bonded by a common vision. But most appealing to me was how it was based on a clear and unwavering purpose, to do good for humanity through the application of AI/ML to the transportation sector,” he said.

“I am excited to work with Simon and the AMAG team to deliver the SaaS SMART Platform to the global marketplace, where we will have a substantial impact on communities and society, as we transform the transportation sector, to build smarter and safer cities.”

According to OCED figures quoted by AMAG, $192 billion was spent globally on road infrastructure projects in 2019, while the cost of road incidents can impact country GDPs by as much as 3 per cent.

“Through the application of AMAG’s SMART solutions, we can save lives and improve operational infrastructure efficiencies in partnership with engineering partners and transport departments globally,” Needham-Walker continued. “Our road networks are changing in both volume and usage to more than passenger vehicles, such as buses, trucks, vans not to mention pedestrians, bicycles and motorcycles, all of which our platform individually identifies and takes into consideration.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page 

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in