In a move to beef up its portfolio of analysis software and services, Microsoft is acquiring Revolution Analytics, a major commercial distributor of the R statistical programming language.
Social Media
Data is the “new oil” for organisations and is driving both operational improvements and fresh customer products and services at this year’s Australian Open, its CIO claims.
Digital Marketing
It's easy to forget in the face of consumer marketing's data revolution that B2B marketing has also been going through a digital and data transformation.
Digital Marketing
Predictive analytics for the masses came a step closer to reality last week as several technology vendors in the sector secured capital injections and commercial support to expand their products and operations.
Digital Marketing
The movie 2002 Minority Report nailed what the future of CRM will look like -- but not in the scene you are probably remembering.
Digital Marketing
Customers are happy for businesses to use their data for marketing so long as it’s relevant, according to data scientists at Optus and Medibank.
Digital Marketing
Microsoft wants to bring machine learning and the power of predictive analytics to the masses with its new Microsoft Azure Machine Learning service, which it announced today.
Leadership
Organisations looking to make the most of predictive analytics must recognise that it takes time to build trust, and that success requires the involvement of the entire company towards a data-driven culture.
Digital Marketing
Using data analytics to predict when customers want to access home delivery services can help retailers lower delivery fees and become more efficient, researchers claim.
Leadership
CIOs must encourage data scientists to solve real business problems, not just play with data.
Leadership
Industry research and results point to data-driven marketing being THE way forward for CMOs looking to achieve the ultimate in customer engagement. Getting your marketing team and the rest of the organisation to commit to such an approach, however, can be a challenge.
Digital Marketing
Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.
Digital Marketing
Faced with the challenge of converting subscribers to a new platform while implementing a price increase, Equipment Data Associates turned to Scout Analytics to provide the data analytics it needed to better understand and serve its customers.
Digital Marketing
SAP is expanding its arsenal of data-analysis software with the acquisition of predictive analytics vendor KXEN, announced Tuesday.
Digital Marketing
For a long time, Tabcorp could enjoy the kind of complacency former government monopolies often feel entitled to: The luxurious lifestyle of the incumbent. We look at how the changing gambling industry transformed its customer view.
Leadership
What does it take to be a digital CMO? According to new research from analyst group, Gartner, success comes down to a host of factors including strategic campaign investment, staff skill sets, consistent customer experience and telling the right story with the help of data analytics.
Social Media
Digital is not just a strategy but actually reshaping business by disrupting the way Australian organisations innovate and interact with customers, Deloitte Australia’s digital leader claims.
Digital Marketing
Most analytics tools put data in an historical context. That's all well and good, but if what if you want to use past data to gauge future performance? That narrows your analytics options. These six tools will help you make practical use of your data in order to make business decisions.
Leadership
Predictive analytics is being touted as the best way for marketers to unearth fresh insights using the wealth of data, technology tools and data science skills now at their disposal. But without the right approach projects are likely to fail.
Leadership
During the IBM Smarter Analytics conference in Sydney this month, four of its key session speakers from Australia Post, IBM consulting,Telstra and American Express closed off the day by outlining their top tips for improving your approach to data analytics.
Digital Marketing
How can you know if a customer is thinking about defecting from your products or services? Is it possible to predict this attrition, or even stop it in its tracks?
As our customers exhibit growing desire to be recognised for their preferences and passion points, ...
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
