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CMO's top 10 martech stories for the week - 10 March

All the latest marketing and ad technology for the week from SugarCRM, dotmailer, DotCMS, NetEngine, Pinterest, iTalent and Oracle Eloqua, Blab, Blismedia, Qualtrics and Interactive Intelligence.

Social Media

Marketing to millennials can't be 'phony'

Marketing to millennials on new media platforms needs to be authentic and embedded in the way you do business, otherwise they won't respond, Pegasystems’ CMO and CTO agree.

Social Media

See yah, Facebook. Teens prefer Instagram

Teenage users have been drifting away from Facebook for the last few years, but now it seems they're in a mad rush to get off the world's largest social network.

Social Media

News Corp sees Instagram as threat in fight for consumer eyes

News Corp believes it can monetize content and beat free alternative sources by providing easy-to-access and in-depth content, according to Darren Stein, general manager of insights, analytics and planning for News Corp Australia.

Social Media

Pinterest's promoted pins preview ads to come

You knew it was coming. Pinterest is testing promoted pins in what is certainly a preview of how the company will make money from all those carefully curated food photo collections.

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Blog Posts

5 things marketers need to do to get better in buy in when presenting

Presentations are a marketer’s best friend. They can be a concise, targeted and effective form of communication with the potential to make a real impact on your audience.

Emma Bannister

Founder and CEO, Presentation Studio

How to overcome negative habitual thinking

One of the greatest challenges facing senior leaders today is what’s going on in their own head.

Lisa Stephenson

Author, success coach, consultant

The purpose of purpose

Everyone knows the 4 P’s of marketing: Price, product, promotion and place. There is now a fifth ‘P’ in the marketing mix.

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

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haters gonna hate

David Bentley

The purpose of purpose - Brand science - CMO Australia

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Social Media is platform where people get connected to each other from the world and share their views and thoughts on any product. Socia...

Tejas Potfode

6 Ways to ramp up Social Media to Your Web Design

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We can't overlook mobile. Each passing day people are on their phones more and more

This Is My South Bay

What the 5G revolution will do to mobile marketing

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An article largely re-purposed from things other people have said 5+ years ago – what's more, they said it better.

hogwash

The purpose of purpose - Brand science - CMO Australia

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