Data analysis finds that iPad users prefer to use their tablet in the evening, during the first half of the week and in landscape mode
A new data analysis has found that iPad users prefer to use their tablet in landscape mode, and tend to use their device most during the first half of the week, late in the evening.
The data, collected from the 127 million users served by Onswipe's media publishing platform over the last two years, suggests that 59.8 per cent of iPad users choose landscape mode over portrait mode.
It also shows that both tablet and iPhone owners use their devices most in the evenings, with traffic growing throughout the day and peaking at 10pm. Interestingly, traffic recorded from tablets and iPhones is heavier on Monday, Tuesday and Wednesday.
iPads account for 223 per cent more web page views per visit than iPhone owners, according to Onswipe's data, and users of the tablet prefer to share via email rather than social media. On an iPad, more than half (54.8 per cent) of sharing is done via email, compared with 28.9 per cent on Facebook, 13.3 per cent on Twitter and 3 per cent on Pinterest.
Additionally, the report shows that the iPad remains dominant in the tablet market, with 94.1 per cent of Onswipe's traffic coming from the Apple device. Amazon's Kindle Fire accounted for 4.1 per cent of the data recorded, while Android tablets represent just 1.8 per cent.
[Via AppleInsider]
See also:
iPhone vs Android: Why the Apple iPhone beats Google Android
iPhone 6 must be bigger than iPhone 5, or Apple is doomed
Marketing that urges respondents to ‘buy now’ is a little like asking someone to marry you on your first date. At any time, only 3 per cent of the market is looking for what you’re selling, so the chances of your date randomly being ‘The One’ is pretty slim.
The prospect of deep learning gives those of us in the industry something to get really excited about, and something to be nervous about, at the same time.
In 1976 Apple launched. The business would go on to change the game, setting the bar for customer experience (CX). Seamless customer experience and intuitive designs gave customers exactly what they wanted, making other service experiences pale in comparison.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Where does the claim that 2 million Australians have tested come from ? Anecdotal information suggests that this is way off the mark.
David Andersen
DNA-based marketing: The next big thing?
Thank you for the info , being part of a digital marketing agency in kerala , this proved handy and get to know with upcoming trends. htt...
Dotz Web Technologies
Predictions: 9 digital marketing trends for 2019
So who then is correct? The Research or The skilled Digital people.
Anene
Report reveals Australia faces digital skills shortage
The blogs are really appreciable and one can trust the knowledge and information provided in the writing.The article you do produce on a ...
Prince Arora
5 brand strategy lessons from Gelato Messina
Thanks for sharing! Meet the Softcrylic team at Adobe Summit 2019. This team works with a broad range of clients helping solve complex bu...
Anderw Hagel
What Richard Branson has to say about experience delivery, leadership and disruption