Does your brand need a personality review?
There are five tell-tale signs your brand needs to take a long hard look at itself.
Pinterest's promoted pins preview ads to come
Pinterest CEO Ben Silbermann reassured users that promoted pins won't be "flashy banners or pop-up ads."
You knew it was coming. Pinterest is testing promoted pins in what is certainly a preview of how the company will make money from all those carefully curated food photo collections.
Pinterest CEO Ben Silbermann in an email to users on 19 September said the image-rich social network will experiment by promoting just a handful of pins in search results and category feeds.
"For example, a pin for a Darth Vader outfit from a costume shop might be promoted in a search for 'Halloween.' Nobody's paying for anything yet--we want to see how things go, and, more than anything, hear what you think," Silbermann wrote in the email, which was later posted to Pinterest's blog under the heading, "Planning for the Future."
In his email, Silbermann said: "I know some of you may be thinking, 'Oh great...here come the banner ads.' But we're determined to not let that happen."
Pinning for profit
The future of Pinterest is profit--at least, that's the goal. Like other services of its ilk, Pinterest began as a desktop-only social network focused on building users. The company has spent the last year retooling its look, adding new features, and crafting a mobile-first strategy.
Pinterest is incredibly popular with retailers, both as a forum for displaying their wares and as a tool for finding out what's popular with shoppers.
Silbermann said as much when he spoke at the AllThingsD conference in May.
"We think there's a direct link between the things people think, the things people do, and the things they buy," he said. "It's explicit."
The three-year-old network now faces the challenge of monetising the images its users find beautiful or inspiring. Promoted pins could be the answer. Silbermann promised pinners that the promotions will be tasteful, transparent, relevant, and "improved based on your feedback."
"No flashy banners or pop-up ads," he said. "We'll always let you know if someone paid for what you see, or where you see it."
Pinterest hasn't begun testing promoted pins yet, but the rollout starts soon.
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers
Well, I wish we could change the situation. But I am not sure it's possible.
Patricia Miller
Does social media make astroturfing acceptable?