A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Digital Marketing
Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford to abandon its heritage or roots.
Leadership
Over the past year, Mondelez International has been building out a media monetisation strategy that transforms the snacking giant from transactional media spender to content investor, producer and owner.
Digital Marketing
Snacking giant, Mondelez International, has followed up its Mobile Futures Program partnering key brands with local startups, with a fresh competition offering Cadbury marketers a share $1 million in advertising budget for innovative digital ideas.
Leadership
Mondelez International has confirmed its Australian head of marketing services has relocated to China to take up a new role.
Leadership
In December, Mondelez International revealed the results of its inaugural Mobile Futures program in Australia, partnering five key brands with local technology startups. We catch up with the company's MD for Australia and New Zealand, Amanda Banfield, to hear her views as a leader on how the program has impacted the rest of the business.
Leadership
The five Mondelez International brands participating in the snacking company’s first Australian Mobile Futures Program have revealed the results of partnering with technology startups to drive cultural innovation and mobile marketing investment.
Digital Marketing
The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.
Social Media
Marketers from Mondelez International, Ford Motor Company and Estee Lauder have headed up a new list of 25 social business leaders globally actively driving social culture and practices within their organisations.
Digital Marketing
Five Australian startups have been selected to partner with Cadbury, belVita biscuits and other Mondelēz International brands after winning a competitive pitch process.
Digital Marketing
An entrepreneurial mindset is an increasingly vital skill for marketers looking to keep up with the connectivity and communication demands of their target customers.
Social Media
Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.
Digital Marketing
Cadbury and Oreo parent company, Mondelez International, has struck a global partnership with TubeMogul to utilise its programmatic video technology to improve its online video advertising strategy.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
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Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
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Sanwataram
Predictions: 14 digital marketing predictions for 2021
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Google+ and Blogger cozy up with new comment system