Digital Marketing
Category innovation and progressive thinking lie at the heart of the Mondelez International business model, its director of marketing for chocolate, Paul Chatfield, says. But at a time when consumers seek emotional brand connections more than ever, no brand can afford to abandon its heritage or roots.
Leadership
Over the past year, Mondelez International has been building out a media monetisation strategy that transforms the snacking giant from transactional media spender to content investor, producer and owner.
Digital Marketing
Snacking giant, Mondelez International, has followed up its Mobile Futures Program partnering key brands with local startups, with a fresh competition offering Cadbury marketers a share $1 million in advertising budget for innovative digital ideas.
Leadership
Mondelez International has confirmed its Australian head of marketing services has relocated to China to take up a new role.
Leadership
In December, Mondelez International revealed the results of its inaugural Mobile Futures program in Australia, partnering five key brands with local technology startups. We catch up with the company's MD for Australia and New Zealand, Amanda Banfield, to hear her views as a leader on how the program has impacted the rest of the business.
Leadership
The five Mondelez International brands participating in the snacking company’s first Australian Mobile Futures Program have revealed the results of partnering with technology startups to drive cultural innovation and mobile marketing investment.
Digital Marketing
The brand and startup partnership by Mondelēz International to drive mobile marketing innovation is already seeing encouraging results, according to Pollenizer CEO, Phil Morle.
Social Media
Marketers from Mondelez International, Ford Motor Company and Estee Lauder have headed up a new list of 25 social business leaders globally actively driving social culture and practices within their organisations.
Digital Marketing
Five Australian startups have been selected to partner with Cadbury, belVita biscuits and other Mondelēz International brands after winning a competitive pitch process.
Digital Marketing
An entrepreneurial mindset is an increasingly vital skill for marketers looking to keep up with the connectivity and communication demands of their target customers.
Social Media
Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.
Digital Marketing
Cadbury and Oreo parent company, Mondelez International, has struck a global partnership with TubeMogul to utilise its programmatic video technology to improve its online video advertising strategy.
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The increasing importance of data-driven digital marketing is putting huge pressure on enterprise infrastructure systems ...
In the latest ADMA Think Tank, leaders from across Australia’s corporate landscape debate modern attitudes ...
In this latest episode of our Conversations over a Cuppa with CMO series, we catch up with Jane Power, who stepped into the director of marketing and transformation role at GenesisCare in April 2020.
Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.
Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.
At a time of uncertainty and economic hardship, customer retention takes on much greater importance. CX Lavender’s Linda O’Grady examines the big grey area between ‘all’ and ‘best’ customers when deciding who is worth fighting for and how.
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Kavin kyzal
How to manage social media during Covid-19
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Pierce Fabreverg
Study: Gen Z are huge opportunity for brands
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Pierce Fabreverg
Board games distributor partners with Deliveroo in business strategy pivot
Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...
Hugo
New campaign aims to build understanding around scope and impact of dyslexia
Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...
Pierce Fabreverg
Does your brand need a personality review? - Brand vision - CMO Australia