Cadbury matches consumer personalities to chocolate flavours with social media app

Snacking company launches vending machine in Sydney that consumers can use to discover the right Dairy Milk flavour for them based on their Facebook interests

Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.

The app uses a consumer's likes and interests, such as brands, charities and consumer trends they follower to calculate their product match from the Cadbury Dairy Milk range.

The snacking company took the idea to the streets in Sydney on 19 June with what it claims is the world's first flavour-matching, Facebook powered vending machine called The Joy Generator. Users login their Facebook profile and receive their matching block of chocolate for free from the Cadbury Dairy Milk range including Milk, Hazelnut, Peppermint, Fruit & Nut and Snack.

Once consumers have their chocolate of choice, the machine snaps a picture in a social media-enabled picture booth so they can share the experience online.

The vending maching will be in Sydney on the 19 and 20 June in the Customs House Forecourt at Circular Quay, before moving to Melbourne's Federation Square on 23 and 24 June. The Flavour Match app will launch on the Cadbury Dairy Milk Facebook page in coming weeks.

In pictures: The Cadbury Joy Generator vending machine hits Sydney

“The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles," Cadbury Head of Marketing, Ben Wicks, said.

"It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

Why defining brand strategy is vital to capitalising on quick wins

Big brands were once protected from small brands by high barriers to entry. Big brands had the resources to employ big agencies, to crack big ideas and to invest in big campaigns. They had the luxury of time to debate strategies and work on long-term innovation pipelines. Retailers used to partner with big brands.

Troy McKinnna

Co-founder, Agents of Spring, Calm & Stormy

3 ways to leverage the talents of your team to avoid disruption

​According to the World Economic Forum in its most recent The Future of Jobs report, the most important skills for the future are not technical, task-oriented skills, but higher-order skills such as creativity, social influence, active learning, and analytical thinking.

Gihan Perera

Futurist, leadership consultant

CMOs, it’s time to stop squandering customer attention

Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.

Well written Vanessa!! Agreed with your view that human experience is marketing's next frontier. Those businesses who are focused on the ...

Clyde Griffith

Forget customer experience, human experience is marketing's next frontier

Read more

Great tips for tops skills need to develop and stay competitive

Nick

The top skills needed to stay competitive in a rapidly changing workforce

Read more

The popularity of loyalty programs is diminishing, though I'd say it is because customers are savvy enough to recognise when a loyalty pr...

Heather

It’s time for marketers to rethink their approach to ‘loyalty’

Read more

Thanks Nadia for sharing this blog. It has really useful and amazing information about Salesforce Commerce Cloud and digital engagement w...

Holly Smith

Adidas taps data and technology smarts to build personalised digital engagement with consumers

Read more

clearly someone who's jealous and only comments from the safety of being behind their keyboard

Peter Sibson

The purpose of purpose - Brand science - CMO Australia

Read more

Latest Podcast

More podcasts

Sign in