Cadbury matches consumer personalities to chocolate flavours with social media app

Snacking company launches vending machine in Sydney that consumers can use to discover the right Dairy Milk flavour for them based on their Facebook interests

Cadbury is giving chocolate lovers a social media-enabled way to discover what Dairy Milk flavour they are best matched with through a new Flavour Matcher app that uses an individual's Facebook personality.

The app uses a consumer's likes and interests, such as brands, charities and consumer trends they follower to calculate their product match from the Cadbury Dairy Milk range.

The snacking company took the idea to the streets in Sydney on 19 June with what it claims is the world's first flavour-matching, Facebook powered vending machine called The Joy Generator. Users login their Facebook profile and receive their matching block of chocolate for free from the Cadbury Dairy Milk range including Milk, Hazelnut, Peppermint, Fruit & Nut and Snack.

Once consumers have their chocolate of choice, the machine snaps a picture in a social media-enabled picture booth so they can share the experience online.

The vending maching will be in Sydney on the 19 and 20 June in the Customs House Forecourt at Circular Quay, before moving to Melbourne's Federation Square on 23 and 24 June. The Flavour Match app will launch on the Cadbury Dairy Milk Facebook page in coming weeks.

In pictures: The Cadbury Joy Generator vending machine hits Sydney

“The Joy Generator and Flavour Matcher app are exciting world-first technologies that use insights from our research team to link flavour to likes and interests on people’s Facebook profiles," Cadbury Head of Marketing, Ben Wicks, said.

"It’s a unique social experiment and we’re looking forward to getting the nation involved in the coming weeks and finding out which flavour matches come out on top.”

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

The competitive advantage Australian retailers have over Amazon

With all of the hype around Amazon, many online retailers have been trying to understand how they can compete with the American retail giant.

Joel Milligan

Performance manager, Columbus Agency

How to become the customer experience custodian

The number one objective enterprises give for embarking on a digital transformation is to improve customer experiences with new engagement models, according to IDC’s 2017 global study.

Fear not: It's only a robot

Every time I pass through the automated border controls at the Sydney airport I walk away with a feeling of exasperation on the one hand and relief on the other. Exasperation, because the face recognition technology inevitably always fails to recognise me. Relief, because we seem to be safely years away from the Orwellian reality of states controlling every aspect of our lives; something the media is keenly warning us against each day.

Dan Kalinski

CEO, iProspect Australia and New Zealand

I worked at Momentum when the transformation started way back in 2013 (not 2015 as stated in the article). It was a painfully slow and co...

Jay

How Momentum Energy has transformed its entire business to be customer-led

Read more

Another buzzword thoughtlessly latched onto, without any thought for the implications on the organisations that have to lumber through th...

Tired

Rolling out agile marketing at Deakin

Read more

Useful., also don’t miss out on these 5 features of Adobe Experience Cloud - Visit here > http://www.softcrylic.com/b...

Sunil Joseph

Adobe debuts Advertising Cloud, Experience Cloud

Read more

the systems that run these things are teachable just like a car, theres stuff still yet to come out to bring up the automation grade, b...

Magnus Robert Carl Wootton

Fear not: It's only a robot - Big data delivery - CMO Australia

Read more

Marin Software’s digital marketing solution as a short way of streamlining and finding a scalable solution...

Al Drazhev

How BizCover is boosting search advertising success

Read more

Latest Podcast

More podcasts

Sign in