Does your brand need a personality review?
There are five tell-tale signs your brand needs to take a long hard look at itself.
Mondelez A/NZ head of marketing services takes up China role
Snacking company confirms its local head of marketing services will now take up an associate marketing and media director's posting in China
Mondelez International has confirmed its Australian head of marketing services has relocated to China to take up a new role.
Anthony Ho, who had been in the lead marketing services role for the past two years, has been promoted to associate marketing director, media in China for the snacking company’s biscuits division.
A spokesperson for the Australian team said Ho’s local responsibilities will now fall under Mondelez A/NZ general manager for snacking marketing, Kjetil Undhjem, who oversees chocolate, biscuits, candy and gum categories.
Undhjem has been in his role for the past nine months and was previously category director for chocolate in the Nordic region.
Ho has had a busy couple of years with the local team, and spearheaded the rollout of the company’s Mobile Futures program in 2014. The program saw five of Mondelez’s flagship brands – Cadbury Dairy Milk, Favourites, Marvellous Creations, belVita and Philadelphia Cream Cheese – partner with local technology startups to come up new with mobile marketing initiatives.
Read more: Mondelez reveals results of mobile marketing program with tech startups
Mondelez Mobile Futures Program: brand pilots and lessons learnt
Marketing innovation depends on cultural transformation, says Mondelez’s global media lead
Prior to joining Mondelez, Ho was head of brand marketing at Schweppes Australia for just over a year. He has also previously held marketing and strategy roles with Lion Co, Tata Global Beverages and Tetley.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
I had the same vision about change from CX terminology to HX. Even with almost the same title: 'Forget customer experience...' https://ww...
Ekaterina Khramkova
Forget customer experience, human experience is marketing's next frontier
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers