A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
Snacking company confirms its local head of marketing services will now take up an associate marketing and media director's posting in China
Mondelez International has confirmed its Australian head of marketing services has relocated to China to take up a new role.
Anthony Ho, who had been in the lead marketing services role for the past two years, has been promoted to associate marketing director, media in China for the snacking company’s biscuits division.
A spokesperson for the Australian team said Ho’s local responsibilities will now fall under Mondelez A/NZ general manager for snacking marketing, Kjetil Undhjem, who oversees chocolate, biscuits, candy and gum categories.
Undhjem has been in his role for the past nine months and was previously category director for chocolate in the Nordic region.
Ho has had a busy couple of years with the local team, and spearheaded the rollout of the company’s Mobile Futures program in 2014. The program saw five of Mondelez’s flagship brands – Cadbury Dairy Milk, Favourites, Marvellous Creations, belVita and Philadelphia Cream Cheese – partner with local technology startups to come up new with mobile marketing initiatives.
Read more: Mondelez reveals results of mobile marketing program with tech startups
Mondelez Mobile Futures Program: brand pilots and lessons learnt
Marketing innovation depends on cultural transformation, says Mondelez’s global media lead
Prior to joining Mondelez, Ho was head of brand marketing at Schweppes Australia for just over a year. He has also previously held marketing and strategy roles with Lion Co, Tata Global Beverages and Tetley.
Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...
Collins Johnson
Oath to fully acquire Yahoo7 from Seven West Media
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system