Marketing Skills

Leadership

The senior-junior skills gap in marketing

Senior marketers are increasingly looking to build their innovation and opportunity identification capabilities and recognise soft skills and collaboration as critically important across the marketing function. Yet there is clear gap in the way planning and execution knowledge is shared between senior leaders and their teams.

Leadership

Report: The marketing skills in demand in 2021

CRM and loyalty management, content and creative and digital marketing expertise have topped the list of skills in demand across the marketing and digital category, according to Hays’ latest report.

Leadership

What's driving the 2020 marketing skills shortage?

Australia's massive talent gap will continue to plague marketing in 2020, with a growing mismatch between jobseekers’ skills and those needed to employers, according to the Hays Job Report.

Digital Marketing

ADMA launches new behavioural science courses for marketers

The Association for Data-Driven Marketing and Advertising (ADMA) has formally launched its new suite of courses in ADMA IQ, covering key marketing pillars such as digital marketing, data-driven marketing, customer experience along with copywriting, creative leadership and privacy compliance among others.

Digital Marketing

Report: Marketing skills gap just getting bigger

​Marketing is evolving at such a rapid rate the skills gap between marketers and what the role now needs is continuing to expand, according to the latest Hays Jobs Report.

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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