The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.

The group trying to buy BlackBerry for US$4.7 billion will likely break up the company, wiping out its smartphone division while preserving BlackBerry's secure network services used by large enterprises. But one analyst said he hopes that's not the case.

Gartner said its survey of 720 companies asked about their plans to invest in Big Data gathering and analysis show that almost two-thirds are funding projects or plan to this year, with media/communications and banking firms leading the way.

Multi-channel marketing is a must for brands today, but it doesn’t have to mean operating campaigns in all channels simultaneously.

The evolving relationship between humans and machines will dominate the path to emerging technologies, says anlayst Gartner.

Sophisticated marketing initiatives that rely heavily on analytics and back-end systems integration are inspiring IT and marketing pros to collaborate more closely.

Enterprises like Sears, Starbucks and Harvard are hiring Chief Digital Officers to help monetise digital content, better connect with customers and drive their businesses forward. But does every company need one?

What does it take to be a digital CMO? According to new research from analyst group, Gartner, success comes down to a host of factors including strategic campaign investment, staff skill sets, consistent customer experience and telling the right story with the help of data analytics.

3D television programming may be out before it was ever in, according to industry analysts. In fact, the BBC just cancelled its 3D programming indefinitely.

Cloud computing provider Joyent, a company with robust engineering chops that's looking to compete with the heavyweights of the industry, today rolled out Manta, its newest service that offers object storage with baked in compute features.

The analyst team at Gartner has compiled a new infographic based on a metro map to visualise the current digital marketing landscape for marketers.

Less than a year after Facebook called mobile one of its biggest risks, the social network has made another big move to attack the mobile market.

CMOs need to create an analytical framework and master data management strategy, as well as build an insight-based team, if they’re to successfully do the job confronting them today, a new report claims.

Gartner’s report on the decline of the CIO and rise of the marketer as the key technology buyer made plenty of waves last year. According to the analyst group, 35 per cent of enterprise IT expenditure by 2015 will be out of the CIO’s hands, with CMOs responsible for the majority of technology purchasing by 2017.