Gartner's latest Hype Cycle focuses on smart machines, cognitive computing and the Internet of Things
The evolving relationship between humans and machines will dominate the path to emerging technologies, says anlayst Gartner.
For its "Hype Cycle for Emerging Technologies 2013" report Gartner has focused on areas such as smart machines, cognitive computing and the Internet of Things.
The report covers over 2,000 different technologies grouped into 98 areas, but the relationship between humans and machines provides a focus for Gartner's predictions.
Gartner analyst Jackie Fenn said: "We are encouraging enterprises to look beyond the narrow perspective that only sees a future in which machines and computers replace humans. By observing how emerging technologies are being used by early adopters, there are actually three main trends at work."
Fenn said these were augmenting humans with technology, like an employee with a wearable computing device [such as Google Glass]; machines replacing humans, like a cognitive virtual assistant acting as an automated customer representative; and humans and machines working alongside each other, for example a mobile robot working with a warehouse employee to move boxes.
Gartner analyst Hung LeHong said: "Organisations of the future will use a combination of these three trends to improve productivity, transform citizen and customer experience, and to seek competitive advantage."
LeHong added: "Machines are becoming better at understanding humans and the environment, for example, recognising the emotion in a person's voice; and humans are becoming better at understanding machines through the Internet of Things concept. At the same time, machines and humans are getting smarter by working together."
A study published in The Harvard Business Review found the time spent in collaborative activities at work has increased by over 50 per cent in the past two decades. Larger projects; complicated problems; tighter timeframes: These require bigger teams with specialised skillsets and diverse backgrounds, often dispersed globally.
In 2018, only 21 per cent of customers believed that banks in general had their customers best interests at heart and behave ethically. Only 26 per cent believed that banks will keep their promises; views cemented further following the Hayne Financial Services Royal Commission.
Taking people on an emotional journey through content is the most critical part of being a publisher. Which is why emotion lies at the heart of VICE Media.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
This journey would identify all your future life aspects!
Maryann Humphrey
Open Colleges: one-to-one journeys is the goal
It's a pretty good idea. I think this integration is useful. Don't you agree?
Misty Stoll
Officeworks hops on voice interface bandwagon with Google Assistant integration
ok. so no RCS support? by the way, RCS is a lot bigger than 5G in terms of marketing and monetisation so y'all should be covering it.
DragoCubed
Optus goes for education with 5G network campaign
Many companies and individual merchants have shifted their major part of marketing to web marketing services Portland as it weighs fewer ...
Radiata Solutions
6 Ways to ramp up Social Media to Your Web Design
This is a unique experience! Will be interesting to talk to their managers.
Joyce Harris
How Krispy Kreme revitalised its brand in a saturated market