It’s a truth increasingly acknowledged that human beings only have a finite amount of decision- making power in any given day. And it’s minimising the mental cost of switching from B2B to B2C decision making Zai global CMO, Andrea Linehan, was keen to avoid when she set out to orchestrate a global rebrand bringing two such teams together.

A digital gifting platform has given Aussie startup, Luca Plus, a nifty tool to not only cut through the clutter and reach customers that can inform its product roadmap, but also reward employees.

It was Natalie Dinsdale’s bondage bus that reportedly became the scariest moment of launch for Athena’s chief and co-founder, Nathan Walsh.

Next-generation payments and shopping services vendor, Klarna, has recruited rival Zip Co’s marketing chief as its new director of marketing.

​Almost one-quarter of Australian agencies traded digital out-of-home (DOOH) inventory during 2020, a third are getting into programmatic digital out-of-home and greater creative experimentation is on its way in FY22 and beyond, the IAB reports. The latest figures come as the Outdoor Media Association also reports a triple-digit increase in net media revenue across the category to $203.3 million for Q2, 2021, with DOOH picking up the lion’s share.

Fintech and neo-lender, Wisr, opted for a brand redesign around the tagline, ‘For your smart part’ to emphasise its proposition of helping Australians improve their financial wellness.

It’s been 12 months since a group of ex-banking executives joined forces to build Finspo, a new digital broker proposition aiming to help level the playing field between banks and Australian consumers. And according to Finspo CMO, Dylan Keath, realising the brand and product has required adopting several critical marketing and business priorities.

Goodworld, a charitable giving fintech, has just launched in Australia and partnered with Mastercard and World Vision Australia to enable donors to give to charities and not-for-profit organisations easily through social media and online.

Klarna, the buy-now-pay-later fintech outfit, had just launched in Australia with its global campaign, ‘Get What You Love’, featuring Lady Gaga, when the COVID-19 pandemic broke.

Startup Plastiq has launched an equity crowdfunding campaign on Equitise to raise $400,000 for a new cash back rewards business.

Steve Brennen is switching the world of Uber for the world of fintech disruption, taking up a new role as chief customer officer at Zip Co.

Customer strategy consultancy, Ellipsis, has taken the wrappers off a new company aimed at bridging the gap between Aussie brands looking to solve known customer pain points, with emerging CX solutions globally.

Zip is enjoying significant local growth if its recruitment is anything to go by.

‘Boring is brilliant’: It’s a phrase unlikely to trigger excitement in the hearts of many marketing leaders.

The credit industry is fiercely competitive, and major banks have strong and deeply established roots offering credit scores and advice. But New Zealand fintech startup, Credit Simple, is fast making inroads across the Tasman as well as in Australia thanks to its ability to engage customers in a more agile way.