Next-gen debt prevention company appoints chief customer officer

Australian fintech startup brings crowdsourcing to debt payments

Fintech startup, HelpPay, has brought on former head of digital for Red Energy, Rowan Wilde, as its first chief customer officer.

HelpPay is pitching itself as a social fintech and debt prevention company that provides a form of ‘crowdsourcing’ capability allowing consumers to share bills in order to have funds paid directly to the billing company. The company has created technology that turns a bill into a shareable link and payment page. Consumers can share the bill via email, social channels and chat with multiple individuals so they can pay any amount directly towards the bill and receive a receipt.

The company raised $2.4 million in Series A funding in December 2021.

Wilde most recently spent six years as head of digital for Red Energy, overseeing digital experience, customer experience incorporating digital assets and online channels for more than one million customers. During this time, he was also responsible for customers of Lumo Energy and Direct Connect, which were acquired by Snowy Hydro for $605 million in 2014 and integrated into Red between 2017 and 2018.

Prior to Red Energy, Wilde served as digital marketing lead for Medibank Private, helping launch the AHM brand. He was also formerly marketing manager with Australian Independent Business Media, working across titles such as the Eureka Report and Business Spectator, before the group’s acquisition by News Limited for $30 million. In addition, Wilde spent time with NASA and Google in California and completed a senior leadership course at the Singularity University.

HelpPay co-founder and managing director, Andrew Ellett said, Wilde’s digital expertise was a key aspect in his appointment at HelpPay.

“Rowan is one of Australia’s most accomplished digital leaders. He knows what vulnerable customers of Australia’s largest energy and insurance companies need when they get into financial hardship and how to design an empathetic digital experience,” he stated. “Rowan is one of the main reasons HelpPay exists and is one of the main reasons it will succeed.”

Wilde said his time with Red Energy and Medibank taught him Australia’s largest companies don’t want their customers getting into financial hardship.

“Debt prevention is good business. Not only is it a better experience for customers to avoid the debt cycle, it’s cheaper for the company servicing that customer,” he said. “Getting vulnerable customers back on their feet is a joint effort between the person’s provider and their loved ones. HelpPay is a once-in-a-lifetime opportunity for me to give back to the industries that have given me so much and help customers that really need it with a technology that I believe in.”

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

More Brand Posts

What are Chris Riddell's qualifications to talk about technology? What are the awards that Chris Riddell has won? I cannot seem to find ...

Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

Read more

Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

Read more

Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

Read more

Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

Read more

Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

Sign in