Superhero appoints ABC media lead as first marketing chief

Share trading fintech brings on its inaugural head of marketing

Chris Whitnall
Chris Whitnall

ABC’s head of media has switched the public broadcaster for next-gen share trading and superannuation and joined Superhero as its first head of marketing

In the newly created role, Chris Whitnall is responsible for Superhero’s marketing strategy across internal creative, content, performance and growth marketing teams as well as agency partners. Whitnall spent the last four years as head of media. Prior to this, he was agency side with OMD Australia as business director. Whitnall’s 15-year career also includes account director with Initiative in the UK, where he oversaw communication planning for Tesco and Tesco Bank.

Superhero CEO and co-founder, John Winters, said the business has grown sizeably since launching in late 2020 thanks to large-scale, industry leading marketing campaigns. Superhero is a fintech with a mobile-based app allowing consumers to trade US and ASX-listed shares. They can also trade on behalf of their self-managed superfund, company or trust.

The company secured $25 million in investment funding in April 2021 from several investors including Afterpay’s Nick Molnar. Zip co-founder, Larry Diamond, and Finder co-founder, Fred Schebesta.

“The team has also grown since launch and we are so pleased to have Chris come aboard to lead strategy as we continue to grow our customer base and product suite,” he said. “Chris brings with him extensive experience transforming traditional businesses and industries and is the perfect fit to lead our marketing team moving forward as we look to disrupt the investing sectors.”

Whitnall said he’d seen the work done to build the Superhero over the past two years and was excited to join the team.

“Joining such a hard-working team will give me the opportunity to leverage my experience to continue to grow Superhero both in Australia and abroad as the business looks to geographic expansion,” he commented.

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