Customer Insights

Digital Marketing

Time-of-day marketing touted as retail's saviour

A new marketing approach based on recognising and responding to customer behaviour at different times of the day is being offered up as a way of revitalising the fortunes of high street retailers.

3 Ways CRM Improves Your Business Processes

Everybody knows that the use case for CRM. It's in its name, after all: Customer relationship management. But how does that really improve the way your company does business?

Digital Marketing

Expedia spends big money on predictive analytics search engines

Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.

Customer service and customer loyalty

Companies love touting stories of when their customer service staff have gone above and beyond the call of duty to delight a customer in resolving what might have otherwise been a negative situation.

Leadership

7 CMOs share their content marketing dos and don’ts

Content marketing is the hot area of investment for marketers both in the B2B and B2C space. We asked CMOs and content producing experts to share their experiences with content marketing in an increasingly fragmented and real-time world, and their dos and don’ts when it comes to telling a story.

Leadership

CMO Interview: Building customer connections using art and science

Data-driven marketing has become the catchcry for marketers striving to achieve real-time customer interactions in a world where consumers have all the brand power. But it’s those who also invest in creating an emotional link with the customer that will win.

Leadership

Why digital natives are changing the face of customer delivery

Organisations looking to successfully deal with the next generation of digital-first customers must quickly embrace new technologies and be willing to innovate products and services in an agile fashion if they’re to retain competitive advantage.

Digital Marketing

Why gamification and big data go hand-in-hand

Gamification is winning over the corporate sector as a toolkit for motivating the next generation of consumers and users. But it’s the potential of gamification and big data together that is getting industry pundits increasingly excited.

Leadership

CMO interview: Selling the story of cyberterrorism

When we think of great marketing, we tend to visualise consumer brands like Coca-Cola or Nike. So it’s no surprise that a defence stalwart like BAE Systems hasn’t previously thought marketing necessary.

Digital Marketing

Smart TV ads more effective for brands: Report

Advertising brands across both smart TV and traditional TV platforms increases the awareness, purchase intent and recommendation impact on consumers, according to a new report.

Social Media

Coping with social media's unpredictability

Organisations cannot control social media influencers, but they can improve their ability to cope with the channel’s unpredictability, a customer consultant claims.

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Tareq

Digital disruption isn’t disruption anymore: Why it’s time to refocus your business

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Enterprisetalk

Mark

CMO's top 10 martech stories for the week - 9 June

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Great e-commerce article!

Vadim Frost

CMO’s State of CX Leadership 2022 report finds the CX striving to align to business outcomes

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Are you searching something related to Lottery and Lottery App then Agnito Technologies can be a help for you Agnito comes out as a true ...

jackson13

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Thorough testing and quality assurance are required for a bug-free Lottery Platform. I'm looking forward to dependability.

Ella Hall

The Lottery Office CEO details journey into next-gen cross-channel campaign orchestration

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Blog Posts

Marketing prowess versus the enigma of the metaverse

Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.

Liz Miller

VP, Constellation Research

Why Excellent Leadership Begins with Vertical Growth

Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?

Michael Bunting

Author, leadership expert

More than money talks in sports sponsorship

As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.

Simone Waugh

Managing Director, Publicis Queensland

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