A team of university researchers in Austria are pooling human intelligence and cutting-edge data mining technology in a bid to solve the puzzle of understanding social media and online-based consumer sentiments accurately.

There are many ways to connect with customers, but which ways are the most effective? Business owners and managers as well as customer relationship experts share their tips on how and where to best engage with existing and prospective customers.

Barclays is to make customer data available for commercial purposes for the first time, and will begin tracking mobile devices in order to prevent fraud.

The chief of marketing management consultancy, Trinity P3, claims Qantas’ decision to request Frequent Flyer customers for personal search data in reward for extra points is indicative of the lack of sufficient customer information being collected by brands.

Traditional print media and TV remain the two most preferred media channels for Australian consumers to view ads, according to a new survey sponsored by digital and creativity software vendor, Adobe Systems.

CMOs and CIOs should form a joint ‘mobile council’ and pool their development efforts if they want to effectively tackle their customer’s mobile needs, according to one industry expert.

CMO talks to experts and leading Australian brands about the importance of loyalty programs, how they are evolving, and what role they play in the quest to achieve relevant one-to-one conversations.

Over the last three years, Vodafone Hutchison Australia has experienced what every marketer dreads: Consumer backlash on a grand, public scale.

Innovation and big data are dominant drivers in how today’s marketers interact with customers and require a business-wide focus and long-term commitment, according to several representatives from Australia’s biggest brands.

Marketers must embrace hyper-targeting, cross-platform campaigning and advanced analytics if they’re to succeed in the digital revolution, Facebook Australia’s head of insight claims.

Monitoring brand activity across social media channels, then assigning a sentiment, engagement and ROI value to it, is a key challenge for any marketer. So you can imagine how complicated it gets when the ‘brand’ you represent is Australia.

Australian online retailer, Oo.com.au, has adopted Responsys’ digital marketing platform to drive its customer retention and management strategy across web, social and display.

The Coles Flybuys loyalty program has come out trumps over Woolworths Everyday Rewards in a new survey looking into the Australian consumer’s view on customer loyalty schemes.

How do you use data to visible improve customer experience and boost bottom line results when you’re merging two of the world’s largest corporate companies and their loyalty programs?

New research undertaken by Google has found 84 per cent of shoppers use their smartphone to help make purchases while in-store, marking a significant shift in pre-shopping behaviour.

Nearly two-thirds of Australian consumers will stop using a brand that upsets or irritates them through its social media behaviour, a new report claims.

Many companies are ramping up their big data initiatives in areas like sales, marketing, customer service and R&D and claiming returns of at least 25 per cent.

Erin Mulligan Nelson surprised many peers in 2010 when she quit her post as CMO of Dell to join a start-up focused on social data. But after 11 years with the enterprise giant, preceded by a stint in consumer packaged goods at Proctor and Gamble, she was looking for a different challenge.

Local marketing is experiencing as much of a transformation in the digital and social media age as consumers and corporates.

When Lorna Jane’s digital strategist, Sam Zivot, joined the retail business just over three years ago, it had 80 Australian shopfronts, was in the midst of rapid growth and was just starting to realise the importance of online engagement.

Australian businesses and their consumers are on different communication plains when it comes to customer service, according to a new report from Fifth Quadrant.