Domino's Pizza deploys Splunk to drive online and mobile sales

The takeaway pizza company has already achieved US$300,000 worth of savings from its analysis of operational and sales data

Domino's Pizza has announced that it is using Splunk Enterprise to help boost its online and mobile sales business, through the analysis of operational and sales data.

The takeaway company originally selected the software analytics tool to resolve IT issues by collecting, indexing and monitoring machine data. Problems that it has identified include improving latency, issues with internet connections, and payment processing issues across stores.

It has said that this has resulted in upfront savings of more than US$300,000 (£186,000).

Beyond traditional IT operations, Domino's is using the tool to visualise business sales trends across geographical locations, such as orders per minute, numbers of transactions per store, what types of pizza customers order, and what coupons they are using to do so.

The IT team is also now able to track and create marketing reports about what types of devices - such as iPhones or Android phones - are being used to place orders. Domino's hopes that with this information it can better determine where and when it can run promotional campaigns.

Splunk will also be used to analyse the success of promotional campaigns, as well as one-off promotions in real-time. If one coupon is more effective than another, Domino's should be able to make adjustments to its online promotions in real-time.

"In business and marketing, we have just begun scratching the surface of how we can use Splunk Enterprise to make better decisions. Comparing coupons, for example, already has vastly improved the effectiveness of those campaigns," said Russell Turner, manager of site reliability engineering, Domino's.

"Splunk software cut our mean time to resolution from hours or days to minutes and seconds, which frees up our IT and engineering teams to spend more time dreaming up new ways to use Splunk."

He added: "In fact, if we unleashed all the business insights we now have access to with Splunk, we would be inundated with company requests for information. It really is our secret sauce."

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Blog Posts

7 ways to champion a human centred design culture

Human Centred Design (HCD) has come a long way in the last decade with many forward-thinking organisations now asking for HCD teams on their projects. It’s increasingly seen as essential to unlocking innovation, driving superior customer experiences and reducing delivery risk.

Shane Burford

Head of research and design, RXP Group

Building a human-curated brand

If the FANG (Facebook, Amazon, Netflix, Google) sector and their measured worth are the final argument for the successful 21st Century model, then they are beyond reproach. Fine-tuning masses of algorithms to reduce human touchpoints and deliver wild returns to investors—all with workforces infinitesimally small compared to the giants of the 20th Century—has been proven out.

Will Smith

Co-founder and head of new markets, The Plum Guide

Sustainability trends brands can expect in 2020

​Marketers have made strides this year in sustainability with the number of brands rallying behind the Not Business As Usual alliance for action against climate change being a sign of the times. While sustainability efforts have gained momentum this year, 2020 is shaping up to be the year brands are really held accountable for their work in this area.

Ben King

CSR manager & sustainability expert, Finder

Hey Vanessa, thanks for providing us the things marketers should know about data privacy. This was really an informative post.

astha sharma

5 things marketers should know about data privacy in 2020

Read more

Well, that's good to know that. Any other news you want to share here? I can't wait to see more.

Phil Godfrey

Queensland appoints first chief customer and digital officer

Read more

It's a pretty interesting article to read. I will learn more about this company later.

Dan Bullock

40 staff and 1000 contracts affected as foodora closes its Australian operations

Read more

If you think it can benefit both consumer and seller then it would be great

Simon Bird

Why Ford is counting on the Internet of Things to drive customer engagement

Read more

It's a good idea. Customers really should control their data. Now I understand why it's important.

Elvin Huntsberry

Salesforce CMO: Modern marketers have an obligation to give customers control of their data

Read more

Latest Podcast

More podcasts

Sign in