UK-based supermarket Morrisons' Match & More scheme, launched late last year, lets customers collect points, which can be exchanged for vouchers in store, as well as price match Aldi, Lidl, Sainsbury's and Asda – all from their mobile phone.

BMW refuses to yield to tech and advertising firms that are eyeing up the carmaker's connected car data.

Global marketing communications firm WPP has signed a seven-year contract with IBM worth US$1.25 billion (AUD$1.49bn), involving the creation of a hybrid cloud infrastructure.

Renault is in the midst of a global roll-out of Salesforce to be completed by March 2015, the automotive's digital and CRM manager revealed at Salesforce's flagship conference in San Francisco.

American department store chain Kohl's is testing "event-based architecture" which can track online or in-store movements so it can intervene when customers are about to abandon a purchase.

Companies that want to engage customers with wearables, but are worried about privacy issues, should run pilots with their employees first, a Forrester analyst has said.

A successful mobile strategy requires a fundamental rethink in the way a business operates, and can drive wider digital transformation across the organisation, according to Forrester Research.

Orders taken on iPads in Burberry stores accounted for over a quarter of the high fashion brand's total digital sales this year, showing the gains the company is making in creating a seamless connection between its online and offline presence.

Argos has seen a 45 percent increase in the number of registered customers in its database after launching a ‘My account' function across its online channels.

KLM Dutch Royal Airlines is using social media to support its Meet & Seat boarding experience, which is designed to make it easy for passengers to connect with one another on flights, whether it's for business or social reasons.

Business leaders are "over-confident" about the speed at which their organisations are responding to technology-led change, according to research from the Economist Intelligence Unit (EIU).

The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.

Although UK supermarket chain, ASDA, sees mobile as a disruptive force to its business model, the retailer's head of insight and pricing believes that if too many different players make a 'land grab' for the customer it could kill all future interaction.

Twitter is preparing to launch an ecommerce platform that will enable users to purchase goods directly through the site, according to reports.

The WPP advertising group is improving its social media management with Datasift to support agencies such as Ogilvy and Mather, Young and Rubicam and JWT.

Burberry has reported strong results in the third quarter to 31 December and has said that its digital drive is outperforming other areas of the business.

The BBC is tendering for a three-year framework contract worth up to £18 million for the provision of web analytics systems.

Businesses will find access to customer data become more restricted in the next five years as consumers become more wary of handing over personal information, according to an Ernst & Young survey.

The Information Commissioner's Office (ICO) has warned Scottish referendum campaign groups that they must comply with electronic marketing rules on the run up to next year's referendum vote on 18 September 2014.

Ebay is favouring NoSQL tools such as Hadoop alongside Teradata as its seeks to gain better insight into its customer data.

Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.