Stories by Derek du Preez

Digital Marketing

Arcadia Group signs £50m Oracle deal to boost digital

The UK's Arcadia Group, which owns popular brands such as Topshop, Topman and Dorothy Perkins, has signed a £50 million deal with Oracle to boost its investment in digital technologies and platforms.

Leadership

Bank of England doesn't need a CDO, says CIO

The Bank of England's (BoE) recently appointed CIO, John Finch, doesn't believe the organisation needs a dedicated chief digital officer (CDO) to lead a digital transformation.

Digital Marketing

Expedia spends big money on predictive analytics search engines

Expedia is spending over US$500 million ($521 million) a year on its in-house technology, most of which is being ploughed into new platforms that allow the company to better predict itineraries for those searching for travel options on its website.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How service heterogeneity is impacting engagement

Marketers have long known the importance of standardising products to assure quality and consistency. For services, however, standardisation is much more complex.

Dr Chris Baumann

Associate professor, Macquarie University

Kindness matters in business: why the nice guys finish first

A recent 1000-page Royal Commission report on misconduct in Australia’s financial sector revealed hair-raising stories of excessive commissions, rampant mis-selling and charges levied on the dead. So how do you stop a bank from misleading its customers?

Nick Liddell

Director of Consulting, The Clearing

Myer vs. David Jones: Do cyborgs win?

As two of Australia’s stalwart brands in Myer and David Jones continue their respective journeys through troubled waters, it heralds yet another sign of the shifting business environment and shift towards an experience economy.

Tom Uhlhorn

Founder and strategy director, Tiny CX

International business is closely related to marketing or marketing activities carried out by the company. According to Gitman and McDani...

Eko Prasetyo Utomo X

Salesforce: The age of the marketing campaign is over

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Back in 1968 Holden began an appeal to customers who have an interest in competition. It did this with the introduction of the HK GTS 32...

Ben Tate

Marketing professor: For Holden, brand nostalgia ain’t what it used to be

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Yes Machinery

Image intelligence:10 must-see infographics for marketers

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digitech Classes

Lumen CMO strives to make the brand synonymous with anti-ageism

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Commercial.

Djordje Milutinovich

​Understanding customer experience from the inside out

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