Australians are quick to embrace wearable technology

New report from Rackspace finds Australians are adopting wearable technologies much faster than consumers in the US and UK, and also predicts the rise of the human cloud of rich data

Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.

The new report from Rackspace Hosting, The Human Cloud: Wearable Technology from Novelty to Productivity, claims to be the first such study into the impact of wearable technology on individuals, as well as its impact on customer data management and the cloud. It comes as the industry prepares for the onslaught of new wearable devices in the mainstream market stretching from Google Glasses to Samsung’s new Galaxy Gear smartwatch and Apple’s iWatch.

The survey found 35 per cent of Australians have used some form of wearable technology to date such as health and fitness monitors, smart glasses, watches, clothing or cameras. This is nearly double the percentage of consumers in the UK and US (18 per cent).

Of those who have used wearable technology, 64 per cent believe it has enhanced their lives. Health and fitness was the most prevalent example, with 67 per cent claiming such devices contributed to improved health and fitness. One in four also claimed wearable tech has helped their career development.

In addition, 32 per cent felt more intelligence thanks to wearable technology, and 46 per cent felt more informed. Thirty-seven per cent also claimed to have experienced a self-esteem boost by having access to wearable technologies, while one in three felt more in control of their lives.

Surprisingly, 22 per cent claim wearable technology even improved their love lives.

Rackspace Australia director and general manager, Angus Dorney, said the industry is on the cusp of mainstream wearable devices uptake, and forecast the rise of a new ‘human cloud’ of personal data. As consumers become permanently connected, organisations will be given richer data streams and access to new opportunities to understand individuals, but will also face challenges around customer data management, privacy and interaction.

“It is important to note that wearable technology and the cloud go hand-in-hand,” Dorney said. “Cloud services, such as computing, storage and a suite of new databases, will power the wearable technology revolution.

“The rich data created by wearable tech will drive the rise of the ‘human cloud’… with this comes countless opportunities to tap into this data; whether it’s connecting with third parties to provide more tailored or personalised services, or working closer with healthcare institutions to get a better understanding of their patients.

“Organisations need to assess whether they are ready to capture and process this rich new source of data. They also need to consider how they will drive deeper customer understanding and new benefits from this technology revolution.”

The Rackspace sponsored survey was conducted by Pure Profile and included responses from 750 Australians between 18-64 years of age.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

looking for the best quality of SMM Panel ( Social Media Marketing Panel ) is a website where People Buy Social Media Services Such as Fa...

Kavin kyzal

How to manage social media during Covid-19

Read more

Thank you for sharing your knowledge. Definitely bookmarked for future reading! Check this website https://a2designlab.com/ with lots of ...

Pierce Fabreverg

Study: Gen Z are huge opportunity for brands

Read more

Thanks for sharing. You might want to check this website https://lagimcardgame.com/. An up and coming strategic card game wherein the cha...

Pierce Fabreverg

Board games distributor partners with Deliveroo in business strategy pivot

Read more

Such an important campaign, dyslexia certainly need more awareness. Amazing to see the work Code Read is doing. On the same note we are a...

Hugo

New campaign aims to build understanding around scope and impact of dyslexia

Read more

Great Job on this article! It demonstrates how much creativity, strategy and effort actually goes to produce such unique logo and brandin...

Pierce Fabreverg

Does your brand need a personality review? - Brand vision - CMO Australia

Read more

Blog Posts

Ensuring post-crisis success

The COVID-19 pandemic has exposed brands’ CX shortcomings and a lack of customer understanding. Given ongoing disruption, customer needs, wants and expectations are continually changing, also causing customers to behave in different ways. Just look at hoarding toilet paper, staple and canned food, medicinal and cleaning products.

Riccardo Pasto

senior analyst, Forrester

A few behavioural economics lesson to get your brand on top of the travel list

Understanding the core principles of Behavioural Economics will give players in the travel industry a major competitive advantage when restrictions lift and travellers begin to book again. And there are a few insights in here for the rest of the marketing community, too.

Dan Monheit

Co-founder, Hardhat

Predicting the Future: Marketing science or marketing myth?

Unicorns, the Sunken City of Atlantis, Zeus: They are very famous. So famous in fact, that we often think twice about whether they are real or not. Sometimes if we talk about something widely enough, and for long enough, even the strangest fiction can seem like fact. But ultimately it is still fiction - stories we make up and tell ourselves over and over until we believe.

Kathy Benson

Chief client officer, Ipsos

Sign in