Australians are quick to embrace wearable technology

New report from Rackspace finds Australians are adopting wearable technologies much faster than consumers in the US and UK, and also predicts the rise of the human cloud of rich data

Australians are embracing wearable technology at a faster rate than their international counterparts, according to a new study into usage across consumers nationally.

The new report from Rackspace Hosting, The Human Cloud: Wearable Technology from Novelty to Productivity, claims to be the first such study into the impact of wearable technology on individuals, as well as its impact on customer data management and the cloud. It comes as the industry prepares for the onslaught of new wearable devices in the mainstream market stretching from Google Glasses to Samsung’s new Galaxy Gear smartwatch and Apple’s iWatch.

The survey found 35 per cent of Australians have used some form of wearable technology to date such as health and fitness monitors, smart glasses, watches, clothing or cameras. This is nearly double the percentage of consumers in the UK and US (18 per cent).

Of those who have used wearable technology, 64 per cent believe it has enhanced their lives. Health and fitness was the most prevalent example, with 67 per cent claiming such devices contributed to improved health and fitness. One in four also claimed wearable tech has helped their career development.

In addition, 32 per cent felt more intelligence thanks to wearable technology, and 46 per cent felt more informed. Thirty-seven per cent also claimed to have experienced a self-esteem boost by having access to wearable technologies, while one in three felt more in control of their lives.

Surprisingly, 22 per cent claim wearable technology even improved their love lives.

Rackspace Australia director and general manager, Angus Dorney, said the industry is on the cusp of mainstream wearable devices uptake, and forecast the rise of a new ‘human cloud’ of personal data. As consumers become permanently connected, organisations will be given richer data streams and access to new opportunities to understand individuals, but will also face challenges around customer data management, privacy and interaction.

“It is important to note that wearable technology and the cloud go hand-in-hand,” Dorney said. “Cloud services, such as computing, storage and a suite of new databases, will power the wearable technology revolution.

“The rich data created by wearable tech will drive the rise of the ‘human cloud’… with this comes countless opportunities to tap into this data; whether it’s connecting with third parties to provide more tailored or personalised services, or working closer with healthcare institutions to get a better understanding of their patients.

“Organisations need to assess whether they are ready to capture and process this rich new source of data. They also need to consider how they will drive deeper customer understanding and new benefits from this technology revolution.”

The Rackspace sponsored survey was conducted by Pure Profile and included responses from 750 Australians between 18-64 years of age.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO Australia conversation on LinkedIn: CMO Australia, or join us on Facebook: https://www.facebook.com/CMOAustralia

Signup to CMO’s new email newsletter to receive your weekly dose of targeted content for the modern marketing chief.

Join the newsletter!

Error: Please check your email address.
Show Comments

Blog Posts

Creating the ultimate customer-centric environment in 2018

All businesses today that are serious about being successful have adopted a customer-centric environment.

Katja Forbes

Founder and chief, sfyte

Embrace customer obsession to transform marketing into a catalyst for growth

In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.

Michael Barnes

VP research director, Forrester

How challenger brands can win at biddable media

Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.

Chris Pittham

Managing director, Jaywing

While a lot has been said about AI and machine learning, I don't see it put to extensive use as yet. I will be happy to have it help the ...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Wowww! What A Awsome Blog! Thanks for this wonderful post I really got many valuable information through it. As a learner it's not so eas...

Mia Joseph

Predictions: 8 digital marketing trends for 2018

Read more

What you have said about AI, machine learning and voice activation is very true. Some of the other things we are already observing is the...

Atul Dhakappa

Predictions: 8 digital marketing trends for 2018

Read more

Yes, Digital Marketing now getting growth at the higher level. we can't predict today trends in the digital world. Nice stuff! Thanks for...

lorenso

Predictions: 8 digital marketing trends for 2018

Read more

I believe Digital Marketing is moving more toward social media and influential marketing. People are trying to grow their influence as in...

Rachel Kieran

Predictions: 8 digital marketing trends for 2018

Read more

Latest Podcast

More podcasts

Sign in