Measurement & Analytics
ThinkTV, on behalf of its shareholders Foxtel/MCN, Network Ten, Nine, and Seven West Media, want the creation of a media briefing portal that makes it simpler for advertisers and their agencies to buy TV inventory.
Digital Marketing
Artificial intelligence is the new user interface, workplace hierarchies are disappearing and technology design decisions must be made by humans for humans in order to realise desired outcomes, according to the latest Accenture technology trends report.
Accenture says it is committing a significant portion of its global research and development to artificial intelligence and is opening a new Accenture Technology Lab and Centre for Innovation in Dublin, Ireland.
Digital Marketing
Australian organisations are chasing digital opportunities but failing to respond quickly enough to always-on consumers, raising the risk of customer churn, a new report claims.
Digital Marketing
Adobe has signed two new global services partnerships aimed at improving consultancy services around its Marketing Cloud platform.
Digital Marketing
Accenture has acquired Australian digital agency, Reactive Media, in a bid to strengthen its digital marketing and technology services capabilities.
Leadership
Australian organisations are overwhelmingly satisfied with their big data activities, yet are lagging behind international counterparts when it comes to seeing data as a significant source of value, a new report claims.
Leadership
Big data analytics is not about replacing intuition; it’s there to give business leaders and staff the tools to ask smarter questions and be more creative.
Leadership
The lines between IT and marketing are blurring in the age of digital marketing. For that reason, it's more important than ever that CIOs and CMO communicate consistently and effectively. To examine this evolving relationship as it pertains to big data in particular, CIO.com partnered with CMO.com to produce this report.
If you want to find out how the so-called Internet of things is shaking up the tech industry, Mobile World Congress in Barcelona is the place to be this week.
Leadership
CIOs must encourage data scientists to solve real business problems, not just play with data.
Leadership
Cultural acceptance of data analytics insights is one of the biggest barriers for organisations looking to utilise big data to drive competitive advantage, Accenture Australia’s analytics chief claims.
Digital Marketing
Delivering a dynamic and engaging mobile experience is becoming essential to retailers, and big data marketing applications company BloomReach believes that its new big data application is the key.
It’s no secret that customer experience (CX) is now a boardroom conversation – and for ...
In an instant, the business world can change. You need to harness the limitless potential ...
Back in the early 1990’s, the explosion of e-commerce websites fundamentally changed the way people ...
Ginni Rometty, the CEO of IBM, announced the death of customer segmentation five years ago saying, "The shift is to go from the segment to the individual. She might have been a bit premature for most marketers, but if customer segmentation isn't dead yet, it's definitely on life support.
Andrew Ehrenberg was a giant in the field of marketing science. He believed scientific methods could reveal law-like patterns of how people buy. In this post, I summarise one of Ehrenberg’s most important discoveries and its implications on how people buy brands.
The purpose of Artificial Intelligence (AI) has always been to replace the menial and repetitive tasks we do each day in every sector, so that we can concentrate on doing what we do best. Saving time and money has certainly been a decent outcome as AI infiltrates the business landscape, however, now we are starting to see problems that cause major issues in practice.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
At the deeper levels of artificial intelligence, computing machines make all kinds of correlations among whatever data is available to th...
Fraction Tech
Is artificial intelligence riddled with bias? - Customer Design - CMO Australia
https://myiplookup.com/ - find your ip address and location information in our main page. Also there are many ip tools you can use : IP L...
savefrom
iSelect outlines new approach to arrest ineffective marketing as its reports full-year results
https://myiplookup.com/ - this website will allow you to View Alexa Ranking and graph Check http headers of a website, tool to compare te...
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The Star's first CMO creates all-new marketing team
Good tips to follow. Thank you!
Anna Travis
5 things every business can do to drive brand loyalty
Thank you! That was useful to know.
Belia Adam
Why your best social marketing brand tool could be hiding in plain sight