Accenture to acquire Analytics8

Services company ups its data game

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

Analytics8’s Melbourne and Sydney-based team of 70 will join Accenture Applied Intelligence, which is oriented around using artificial intelligence-powered data, automation and analytics to help clients transform their businesses. Terms of the transaction, which is subject to customary closing conditions, are not being disclosed.

“In this data-driven age, organisations are increasingly seeking to harness the power of their information for competitive advantage and to identify opportunities for revenue growth and cost reduction,” said Amit Bansal,managing director at Accenture who leads the analytics and artificial intelligence business in Australia and New Zealand. 

“Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” 

Accenture chief analytics officer and global applied intelligence lead, Dr. Athina Kanioura, said having the right talent is a critically important aspect of how Accenture deliver value to clients. 

“The Analytics8 team’s deep technical expertise and experience advising clients across a range of industries will complement our own — bolstering our growing Applied Intelligence business, particularly in the Australian market, and creating new opportunities to help clients accelerate their digital transformations,” she said. 

Founded in 2002, Analytics8 provides data and analytics solutions to some of Australia’s largest organisations.  Co-owner of Analytics8, Hedde Schuitemaker, said the team was excited about joining Accenture. 

“Our data scientists and data analytics expertise will complement Accenture’s applied intelligence capabilities and industry knowledge, allowing us to help customers further leverage data and analytics to transform their businesses,”  he said.

The agreement to acquire Analytics8 follows two other acquisitions Accenture made in Australia in the last 12 months: Its June 2019 acquisition of cybersecurity and technology company BCT Solutions, and its December 2018 acquisition of PrimeQ, one of Australia’s and New Zealand’s top Oracle software-as-a-service cloud implementation service providers.

These are among a raft of acquisitions being made by the consulting giant to shore up its marketing and customer engagement proposition. Accenture also acquired one of the world’s most impactful creative agency heavyweights, Droga5, in April


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in