Accenture to acquire Analytics8

Services company ups its data game

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

Analytics8’s Melbourne and Sydney-based team of 70 will join Accenture Applied Intelligence, which is oriented around using artificial intelligence-powered data, automation and analytics to help clients transform their businesses. Terms of the transaction, which is subject to customary closing conditions, are not being disclosed.

“In this data-driven age, organisations are increasingly seeking to harness the power of their information for competitive advantage and to identify opportunities for revenue growth and cost reduction,” said Amit Bansal,managing director at Accenture who leads the analytics and artificial intelligence business in Australia and New Zealand. 

“Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” 

Accenture chief analytics officer and global applied intelligence lead, Dr. Athina Kanioura, said having the right talent is a critically important aspect of how Accenture deliver value to clients. 

“The Analytics8 team’s deep technical expertise and experience advising clients across a range of industries will complement our own — bolstering our growing Applied Intelligence business, particularly in the Australian market, and creating new opportunities to help clients accelerate their digital transformations,” she said. 

Founded in 2002, Analytics8 provides data and analytics solutions to some of Australia’s largest organisations.  Co-owner of Analytics8, Hedde Schuitemaker, said the team was excited about joining Accenture. 

“Our data scientists and data analytics expertise will complement Accenture’s applied intelligence capabilities and industry knowledge, allowing us to help customers further leverage data and analytics to transform their businesses,”  he said.

The agreement to acquire Analytics8 follows two other acquisitions Accenture made in Australia in the last 12 months: Its June 2019 acquisition of cybersecurity and technology company BCT Solutions, and its December 2018 acquisition of PrimeQ, one of Australia’s and New Zealand’s top Oracle software-as-a-service cloud implementation service providers.

These are among a raft of acquisitions being made by the consulting giant to shore up its marketing and customer engagement proposition. Accenture also acquired one of the world’s most impactful creative agency heavyweights, Droga5, in April


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

The versatility of Live Chat is really what surprises me. I’ve seen it being used not only for customer support, but also as a tool to in...

Drishti Shah

Why Bupa tapped WhatsApp for new customer messaging channel

Read more

Hi This is George, Thanks for sharing this nice information about foodpanda blockchain. During this pandemic situation food delivery indu...

George David

foodpanda launches blockchain-based out-of-home advertising campaign

Read more

Did anyone proofread this document before it was published?

Beau Ushay

CMO Momentum 2020: How to embrace agile marketing

Read more

An honest and hardworking conveyancer doesn't need a marketing strategy. His past clients will spread the word for him. These days the ho...

Bagen Andrea

What this millennial marketer is doing to shake up conveyancing

Read more

Love the post. It is so insightful for companies getting stuck in their habits and missing out on the role innovation can have on revenue...

Alessia Del Genio

How Lego built its culture of innovation, brick by brick

Read more

Blog Posts

Innovate or die

It’s hard to know if famed management and marketing guru, Peter Drucker, coined this phrase for dramatic effect. My belief is he was emphasising the notion that few products and markets are static and few organisations can survive without innovation.

Michael Valos

Senior Lecturer, Department of Marketing, Deakin University

Commissioning personas that get used

How to avoid the bottom drawer, and how to get value from the work you’ve paid for

Melanie Wiese

Chief strategy officer, Wunderman Thompson

Why It’s Going To Be A Bumper Holiday Season Despite the Pandemic

Behavioural science expert Dan Monheit, co-founder and strategy director of creative agency, Hardhat, writes that marketing chiefs should hold their nerve, as they have reason to be optimistic

Dan Monheit

Co-founder, Hardhat

Sign in