Accenture to acquire Analytics8

Services company ups its data game

Accenture is looking to strengthen its data game with the acquisition of Analytics8, a privately held Australian big data and analytics consultancy specialising in data management, reporting and visualisation, data science and analytics services.

Analytics8’s Melbourne and Sydney-based team of 70 will join Accenture Applied Intelligence, which is oriented around using artificial intelligence-powered data, automation and analytics to help clients transform their businesses. Terms of the transaction, which is subject to customary closing conditions, are not being disclosed.

“In this data-driven age, organisations are increasingly seeking to harness the power of their information for competitive advantage and to identify opportunities for revenue growth and cost reduction,” said Amit Bansal,managing director at Accenture who leads the analytics and artificial intelligence business in Australia and New Zealand. 

“Together we will offer a unique, AI-based approach to help clients combine data, analytics and automation at scale.” 

Accenture chief analytics officer and global applied intelligence lead, Dr. Athina Kanioura, said having the right talent is a critically important aspect of how Accenture deliver value to clients. 

“The Analytics8 team’s deep technical expertise and experience advising clients across a range of industries will complement our own — bolstering our growing Applied Intelligence business, particularly in the Australian market, and creating new opportunities to help clients accelerate their digital transformations,” she said. 

Founded in 2002, Analytics8 provides data and analytics solutions to some of Australia’s largest organisations.  Co-owner of Analytics8, Hedde Schuitemaker, said the team was excited about joining Accenture. 

“Our data scientists and data analytics expertise will complement Accenture’s applied intelligence capabilities and industry knowledge, allowing us to help customers further leverage data and analytics to transform their businesses,”  he said.

The agreement to acquire Analytics8 follows two other acquisitions Accenture made in Australia in the last 12 months: Its June 2019 acquisition of cybersecurity and technology company BCT Solutions, and its December 2018 acquisition of PrimeQ, one of Australia’s and New Zealand’s top Oracle software-as-a-service cloud implementation service providers.

These are among a raft of acquisitions being made by the consulting giant to shore up its marketing and customer engagement proposition. Accenture also acquired one of the world’s most impactful creative agency heavyweights, Droga5, in April


Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.   

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