Report: Significant data skills gap costing businesses billions

A gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data

According to a new report, while businesses are aware of how vital data is to success, a gap has emerged between aspirations to be data-driven and the ability of employees to create business value with data.

The new report from Accenture and Qlik, The Human Impact of Data Literacy, conducted on behalf of The Data Literacy Project, found only 20 per cent of the working population are fully confident in their data literacy skills, only 39 per cent of employees trust their decisions more when based on data. Nearly half (47 per cent) report frequently deferring to “gut feel” when making decisions, and 72 per cent of employees report feeling overwhelmed or unhappy when working with data.

It also reports nearly one-third (31 per cent) of the workforce have taken at least one day of sick leave due to stress related to information, data, and tech issues, and each year, Australian companies lose an average of over five working days (38 hours 34 mins) per employee due to procrastination and sick leave due to stress resulting from information, data, and tech issues, which equates to $13.9 billion in lost productivity each year. 

Accenture and Qlik’s survey of 9000 employees around the world, including 1000 from Australia, found when employees struggle to make sense of data, productivity and business value can be affected.  

Despite nearly all Australian employees (88 per cent) recognising data as an asset, few are using it to inform decision-making. Only 25 per cent of surveyed employees believe they’re fully prepared to use data effectively. 

This lack of data skills is shrinking productivity. In fact, 29 per cent of surveyed employees stated they will find an alternative method to complete the task without using data. Across Australia, 56 per cent of workers report that data-overload has contributed to workplace stress. 

“No one questions the value of data – but many companies need to re-invent their approach to data governance, analysis, and decision-making. This means ensuring that their workforce has the tools and training necessary to deliver on the new opportunities that data presents,” Accenture Data Business Group, group technology officer and global lead, Sanjeev Vohra, said. 

“Data-driven companies that focus on continuous learning will be more productive and gain a competitive edge.”

Employees who identify as data-literate are at least 50 per cent more likely to say they feel empowered to make better decisions and are trusted to make better decisions. What’s more, 41 per cent of employees in Australia believe data literacy training would make them more productive. 

Global head of data literacy at Qlik and chair of the Data Literacy Project Advisory Board, Jordan Morrow, added despite recognising the integral value of data to the success of their business, most firms are still struggling to build teams that can actually bring that value to life.  

“There has been a focus on giving employees self-service access to data, rather than building individuals’ self-sufficiency to work with it. Yet, expecting employees to work with data without providing the right training or appropriate tools is a bit like going fishing without the rods, bait or nets – you may have led them to water but you aren’t helping them to catch a fish,” he said.

The Human Impact of Data Literacy report is based on research conducted among 9000 global full-time employees in organisations of 50+ employees in the UK, USA, Germany, France, Singapore, Sweden, Japan, Australia and India. 1000 Australian employees were surveyed.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia. 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in