How to get the best out of marketing technology to realise revenue and growth took centre stage at the latest CMO-Sitecore-Avanade roundtable in Melbourne on 7 June. Here are pictorial highlights from the event.
Marketing leaders from B2B and B2C organisations convened on Sydney's Aria restaurant on 6 June to discuss how they can better improve their utilisation of digital marketing technologies in order to drive revenue opportunities for their brands. Here are pictorial highlights from our exclusive lunch.
More than 50 marketing and CX managers and leaders gathered at Melbourne's Crown Casino on 24 May for CMO's latest breakfast on creating intelligence customer connections, sponsored by InMoment. Here are some pictorial highlights of the morning.
A host of leading Australian marketers came together in Sydney on 23 May to celebrate CMO from IDG's fifth birthday. Here are pictorial highlights from the event.
Marketing, digital and data leaders were debating the right way to lift engagement efforts at CMO's latest Melbourne roundtable, Optimising Customer Engagement, sponsored by Oracle. Here are pictorial highlights from this latest event.
CMO in partnership with Capgemini recently held a roundtable in Melbourne to discuss how Australian marketers are - and aren't - realising the benefits of new marketing and customer technologies for commercial success. Here are pictorial highlights from the event.
More than 130 marketing and technology leaders joined CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.
About 70 of New Zealand's top technologists, marketers and CX leaders descended on the Hilton Auckland on 27 February for the annual CIO-CMO Exchange event series, hosted by CMO and CIO magazines. This year's theme, Shifting from Digital to Customer-led transformation, was investigated via a keynote from digital futurist, Anders Sorman-Nilsson, followed by a case study from Spark NZ's digital and CX delivery leader, and a panel featuring Fonterra, Yellow Pages, Mercury Energy and TS4B.
Hot on the heels of our successful Melbourne roundtable,senior marketing and digital leaders again came together for CMO and Sitecore's latest Sydney event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.
Building and actioning a single view of customer experience and debating the role of AI in marketing were just some of the themes discussed by senior marketing and customer engagement leaders in Melbourne on 5 December for the CMO and Sitecore roundtable event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.
Sydney sunshine lit the stage as the who's who of Australia's marketing leadership community joined CMO at L'Aqua in Sydney for the CMO50 2017 gala dinner. Here are pictorial highlights from the night.
More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.
Leading Australian marketers and CX leaders joined CMO and Bold360 at a roundtable in Sydney this week to talk about the challenges and opportunities around being more engaged with customers across channels. Here are pictorial highlights from the event
More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.
How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.
How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.
More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.
Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.
more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.
CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
In 2020, brands did something they’d never done before: They spoke up about race.
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
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