Slideshows

In pictures: CMO/CIO/ADMA Executive Connections breakfast in Sydney

more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.

In pictures: ADMA AC&E Awards 2015

More than 600 people from the advertising, marketing and technology communities descended on The Star in Sydney for this 2015 ADMA AC&E Awards. Here are some of the winners and highlights from the night.

In Pictures: CMO-CIO-ADMA Executive Connections hits Melbourne

Mastering digital transformation was the name of the game at the latest iteration of Executive Connections, a CMO, CIO and ADMA event aimed at bringing marketing and IT leaders together to debate key issues influencing both functions. Here are pictorial highlights from the event.

In pictures: Finding the right customer moment roundtable

CMO and Twitter partnered on a roundtable in April to discuss the opportunities and challenges associated with engaging with customers at the right time, place and what relevancy looks like. Here are pictorial highlights form the event.

In pictures: Driving Transformational thinking with data roundtable

CMO's latest roundtable in Melbourne, entitled 'Driving Transformational thinking with Data', brought together marketing and digital leaders from a variety of industries to debate how to better utilise data to change their organisation. Here are pictorial highlights from the event.

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State of the CMO 2018

CMO's State of the CMO is an annual research initiative aimed at understanding how Australian ...

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Lucy Acheson

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At Cannes Lions this year we’ve been treated to many artificial intelligence (AI) insights. It’s one of the major discourses of our time.

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Personas of one and the rise of ‘always there’ marketing

I’ve got some bad news. The ‘always on’ marketing approach that many companies have only just fully implemented is already out of date.

Nigel Roberts

Founding partner and strategy lead, Yell

E-mail automation is a wonderful thing, especially for digital marketing. It's interesting to see how these tools are becoming more and m...

Claudia Evans

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age

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Machine learning represents the future for digital marketing. I'm glad that there are strides being made in this direction and that even ...

Claudia Evans

Looker eyes benefits of machine learning to connect with customers

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I read you post full. It's really good .

Yusuf

Salesforce ups the Marketing Cloud ante with Datorama acquisition

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Jordan Samuil

Village Roadshow partners with Lion for pourage rights and promotional partnership

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This is very good news for Australian SMEs as ActiveCampaign is an very powerful marketing automation / email marketing tool that costs a...

Lawrence

SMB marketing automation provider sets up Asia Pac HQ in Sydney

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