CMO in partnership with Capgemini recently held a roundtable in Melbourne to discuss how Australian marketers are - and aren't - realising the benefits of new marketing and customer technologies for commercial success. Here are pictorial highlights from the event.
More than 130 marketing and technology leaders joined CMO and CIO magazines and ADMA for the 2018 Executive Connections breakfast event in Sydney to discuss the shift from digital to customer-led transformation. here are pictorial highlights from the session.
About 70 of New Zealand's top technologists, marketers and CX leaders descended on the Hilton Auckland on 27 February for the annual CIO-CMO Exchange event series, hosted by CMO and CIO magazines. This year's theme, Shifting from Digital to Customer-led transformation, was investigated via a keynote from digital futurist, Anders Sorman-Nilsson, followed by a case study from Spark NZ's digital and CX delivery leader, and a panel featuring Fonterra, Yellow Pages, Mercury Energy and TS4B.
Hot on the heels of our successful Melbourne roundtable,senior marketing and digital leaders again came together for CMO and Sitecore's latest Sydney event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.
Building and actioning a single view of customer experience and debating the role of AI in marketing were just some of the themes discussed by senior marketing and customer engagement leaders in Melbourne on 5 December for the CMO and Sitecore roundtable event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.
Sydney sunshine lit the stage as the who's who of Australia's marketing leadership community joined CMO at L'Aqua in Sydney for the CMO50 2017 gala dinner. Here are pictorial highlights from the night.
More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.
Leading Australian marketers and CX leaders joined CMO and Bold360 at a roundtable in Sydney this week to talk about the challenges and opportunities around being more engaged with customers across channels. Here are pictorial highlights from the event
More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.
How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.
How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.
More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.
Marketing and digital leaders from the likes of Sheike, Metcash, Bupa, MetLife, IAG and Vodafone joined CMO and ADMA for an exclusive executive roundtable to discuss how to reorient marketing around customer opportunities. The event was sponsored by Alterian.
more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.
CMOs and CIOs talk about how they lead through this challenge at a recent roundtable discussion sponsored by Sitecore and Deloitte Digital.
Breakfast forum explores the ongoing impact of digital transformation on the roles of marketing and IT (Photos by Jason Creaghan).
More than 40 Australian marketing and customer experience leaders descended on The Establishment in Sydney for a special CMO breakfast, sponsored by Progress, to learn how to improve the way they deliver digital customer experiences. Here are pictorial highlights from the event.
More than 70 of Australia's leading marketers joined CMO for the first-ever CMO50 event in Sydney on 18 October. Here are pictorial highlights from the event
CMO and ADMA recently joined forces with Signal to run a roundtable in Sydney looking at how marketers can improve the way they interact with customers by using data for more relevant experiences. Here are pictorial highlights from the lunch.
Marketers from a wealth of industries joined CMO and roundtable sponsor, Progress, to discuss how they're working to improve their omni-channel customer experience strategies and the role of digital in delivery and value. Here are pictorial highlights from the event.
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Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers
Well, I wish we could change the situation. But I am not sure it's possible.
Patricia Miller
Does social media make astroturfing acceptable?