Slideshows

In pictures: How to realise revenue from martech innovation roundtable

​Marketing leaders from B2B and B2C organisations convened on Sydney's Aria restaurant on 6 June to discuss how they can better improve their utilisation of digital marketing technologies in order to drive revenue opportunities for their brands. Here are pictorial highlights from our exclusive lunch.

In Pictures: Creating intelligent customer connections

​More than 50 marketing and CX managers and leaders gathered at Melbourne's Crown Casino on 24 May for CMO's latest breakfast on creating intelligence customer connections, sponsored by InMoment. Here are some pictorial highlights of the morning.

In pictures: Optimising customer engagement CMO roundtable

​Marketing, digital and data leaders were debating the right way to lift engagement efforts at CMO's latest Melbourne roundtable, Optimising Customer Engagement, sponsored by Oracle. Here are pictorial highlights from this latest event.

In pictures: Harnessing customer technologies to drive growth

CMO in partnership with Capgemini recently held a roundtable in Melbourne to discuss how Australian marketers are - and aren't - realising the benefits of new marketing and customer technologies for commercial success. Here are pictorial highlights from the event.

In pictures: CIO-CMO Exchange 2018 tackles the shift from digital to customer-led transformation

​About 70 of New Zealand's top technologists, marketers and CX leaders descended on the Hilton Auckland on 27 February for the annual CIO-CMO Exchange event series, hosted by CMO and CIO magazines. This year's theme, Shifting from Digital to Customer-led transformation, was investigated via a keynote from digital futurist, Anders Sorman-Nilsson, followed by a case study from Spark NZ's digital and CX delivery leader, and a panel featuring Fonterra, Yellow Pages, Mercury Energy and TS4B.

In pictures: How machines will make or break your customer engagement success roundtable

Building and actioning a single view of customer experience and debating the role of AI in marketing were just some of the themes discussed by senior marketing and customer engagement leaders in Melbourne on 5 December for the CMO and Sitecore roundtable event, How machines will make or break your customer engagement success. Here are pictorial highlights from the event.

In pictures: First pics of the CMO50 2017 - top 10

​More than 80 of Australia's most successful marketing leaders descended on Sydney's L'Aqua to celebrate the third-annual CMO50 list. Here are our first pictorial highlights from this very special event.

CMO Momentum 2017: In pictures

​More than 120 of Australia's marketing, digital and customer leaders descended on the ICC in Sydney for the inaugural CMO Momentum conference on 20 July. Here are some of the pictorial highlights from the day.

In pictures: CMO/SAS roundtable on blazing a trail in analytical marketing

​How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.

In pictures: CMO/CIO/ADMA Executive Connections breakfast in Melbourne

​More than 100 marketing and technology leaders descended on Crown Towers in Melbourne for the annual CMO/CIO/ADMA Executive Connections breakfast. This year's theme, Crafting your Organisation's Customer Experience Approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Bendigo Bank, St John of God Healthcare, Precedent, Ansell, Carsales and Vision Critical.

In pictures: CMO/CIO/ADMA Executive Connections breakfast in Sydney

more than 100 marketing and technology leaders joined CMO, CIO and ADMA for the annual Executive Connections breakfast in Sydney on 28 February. this year's theme, Crafting your organisation's customer experience approach, was debated by leaders from The Ritz-Carlton, EnergyAustralia, Aussie, AMP, OPSM and Vision Critical through a series of presentations and panels.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Latest Videos

Conversations over a cuppa with CMO: Coles Group's Lisa Ronson

​In this week's instalment of Conversations over a Cuppa with CMO, we talk with Coles Group CMO and our former #1 in the CMO 2018, Lisa Ronson, about how the supermarket giant has approached marketing and customer engagement and how she's coped with the transformative and significant impact of the COVID-19 crisis as a leader and brand strategist.

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Report: Accountability key to marketing's influence in business

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Blog Posts

The 10 commandments of marketing in COVID times

With social and economic uncertainty and the changing political landscape, how can CMOs adapt to seize opportunity?

Duncan Wakes-Miller

GM, marketing, Audika Australia and New Zealand

Why direct response advertising is winning this year

In response to the COVID-19 crisis, brands around the globe are going into hibernation and waiting out the ongoing storm. CMOs have dramatically slashed their budgets across every single form of media, digital included.

Sabri Suby

Founder, King Kong

Taking back control of your tech

To win in customer experience, brands need to take back control of their technology.

Michael Titshall

VP, managing director, R/GA Australia

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