Slideshows

10 examples of cutting-edge marketing tech

CMO takes a look at 10 real-life examples of brands utilising new technologies such as augmented reality, NFC, facial recognition, 3D scanning and more to breathe new life into their campaigns

In pictures: The CMO50 2018 event

​More than 90 of Australia's leading marketers joined CMO and Adobe at the 2018 CMO50 event in Sydney on 18 October to celebrate the courage and success of the country's most innovative and effective marketers. Here are pictorial highlights from the night.

First pictures: CMO Momentum 2018

​More than 100 of Australia's marketing leaders descended on the ICC Sydney on 4 July for our second annual CMO Momentum conference. Here are pictorial highlights from the event for sustaining and leading the modern marketing function.

In pictures: How to realise revenue from martech innovation roundtable

​Marketing leaders from B2B and B2C organisations convened on Sydney's Aria restaurant on 6 June to discuss how they can better improve their utilisation of digital marketing technologies in order to drive revenue opportunities for their brands. Here are pictorial highlights from our exclusive lunch.

In Pictures: Creating intelligent customer connections

​More than 50 marketing and CX managers and leaders gathered at Melbourne's Crown Casino on 24 May for CMO's latest breakfast on creating intelligence customer connections, sponsored by InMoment. Here are some pictorial highlights of the morning.

In pictures: Optimising customer engagement CMO roundtable

​Marketing, digital and data leaders were debating the right way to lift engagement efforts at CMO's latest Melbourne roundtable, Optimising Customer Engagement, sponsored by Oracle. Here are pictorial highlights from this latest event.

Featured Whitepapers

State of the CMO 2019

CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...

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Blog Posts

How to create profitable pricing

How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.

Lee Naylor

Managing partner, The Leading Edge

Sport and sponsorship: The value of event sponsorship

Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.

Nikhil Arora

Vice-president and managing director, GoDaddy India

AI ethics: Designing for trust

As artificial intelligence (AI) becomes much more prevalent and increasingly a way of life, more questions are being asked than answered about the ethical implications of its adoption.

Katja Forbes

Founder and chief, sfyte

I live the best deals at LA Police Gear.

Tyrus Rechs

6 Ways to ramp up Social Media to Your Web Design

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Its absolute over priced acquisition. The CEO, must be fired for this all cash transaction. Absolutely no justification for prospective P...

about_face

Analysts question long-term play of SAP's acquisition of Qualtrics

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Very well written Nikhil! Indeed this is a big ticket investment, but the impact on brand, sales and employee motivation should make it w...

Yugal Sachdeva

Sport and sponsorship: The value of event sponsorship

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As someone with both experience in marketing and working with UiPath both, I can say that I cannot wait to see more marketing processes u...

CiGen RPA

What robotic process automation can do for marketers

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10 Business applications of virtual reality (VR) technologyhttps://www.sendiancreation...virtual reality

sendian creations

The new wave of VR applications

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