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Guests arriving at Aria restaurant in Sydney
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David Jones GM of customer engagement and insight, George Hughes
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Qantas GM Loyalty GM of marketing, Chantal Walker
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CommBank General Manager, Wealth Management Marketing, Todd Stevenson
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Vodafone's Lea Wright
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Tyres4U GM of marketing, Greg Stone
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SAS MD David Bowie, with Cover-More Group director of Growth, Innovation and Marketing, Cameron Pearson
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MetLife's head of marketing and client experience, Paul Bennett
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General Pants GM of marketing, Renee Awadalla
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SAS senior VP of global marketing, Adele Sweetwood
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SAS's David Bowie
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Macquarie Group's Peter Duyvestyn
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SAS's Adele Sweetwood
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Taronga Zoo GM of marketing, Libby Hodgson
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Bupa head of digital products and operations, Syed Ahmed
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Lendlease national marketing operations manager for property, Michael Dockery
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Qantas Loyalty's Chantal Walker
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David Jones' George Hughes
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In pictures: CMO/SAS roundtable on blazing a trail in analytical marketing
32 Photos
How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.
