In pictures: CMO/SAS roundtable on blazing a trail in analytical marketing

​How to strike the right balance of art and science and blazing a trail in analytical marketing took centre stage at CMO's most recent Sydney roundtable, sponsored by SAS. Marketers from David Jones, Macquarie Group, Taronga Zoo, Vodafone, Cover-more and more joined the lively discussion while picking up tips for success from SAS global marketing leader and author of The Analytical Marketer, Adele Sweetwood.

  • Guests arriving at Aria restaurant in Sydney

  • David Jones GM of customer engagement and insight, George Hughes

  • Qantas GM Loyalty GM of marketing, Chantal Walker

  • CommBank General Manager, Wealth Management Marketing, Todd Stevenson

  • Vodafone's Lea Wright

  • Tyres4U GM of marketing, Greg Stone

  • SAS MD David Bowie, with Cover-More Group director of Growth, Innovation and Marketing, Cameron Pearson

  • MetLife's head of marketing and client experience, Paul Bennett

  • General Pants GM of marketing, Renee Awadalla

  • SAS senior VP of global marketing, Adele Sweetwood

  • SAS's David Bowie

  • Macquarie Group's Peter Duyvestyn

  • SAS's Adele Sweetwood

  • Taronga Zoo GM of marketing, Libby Hodgson

  • Bupa head of digital products and operations, Syed Ahmed

  • Lendlease national marketing operations manager for property, Michael Dockery

  • Qantas Loyalty's Chantal Walker

  • David Jones' George Hughes

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