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The CMO/ADMA/Alterian roundtable was held at Vue Du Monde in Melbourne's CBD
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ADMA CEO, Jodie Sangster
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From left: CMO's Nadia Cameron, State Trustee's Tash Rahalkar and Country Road's Angelique Woods
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From left: State Trustee's Tash Rahalkar and Country Road's Angelique Woods and Emily Brasher
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Officeworks' Teresa Sperti
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Alterian's Vinnie Mistry
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From left: Downies' John Cole, APIA's Graham Webb and ADMA's Jodie Sangster
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From left: ADMA's Jodie Sangster, Carsales' Kellie Cordner, AGL's Caroline Lamb
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Australia Post's Kirsty MacCulloch
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ANZ's Sean Kain
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In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities
25 Photos
How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.
