Slideshow

In pictures: CMO/ADMA/Alterian Melbourne roundtable: Stop optimising channels, start optimising customer opportunities

How to optimise against the customer opportunity, rather than the channel, was the subject of debate at the latest CMO/ADMA roundtable in Melbourne, sponsored by Alterian. The two-part roundtable series was also held in Sydney.

  • The CMO/ADMA/Alterian roundtable was held at Vue Du Monde in Melbourne's CBD

  • ADMA CEO, Jodie Sangster

  • From left: CMO's Nadia Cameron, State Trustee's Tash Rahalkar and Country Road's Angelique Woods

  • From left: State Trustee's Tash Rahalkar and Country Road's Angelique Woods and Emily Brasher

  • Officeworks' Teresa Sperti

  • Alterian's Vinnie Mistry

  • From left: Downies' John Cole, APIA's Graham Webb and ADMA's Jodie Sangster

  • From left: ADMA's Jodie Sangster, Carsales' Kellie Cordner, AGL's Caroline Lamb

  • Australia Post's Kirsty MacCulloch

  • ANZ's Sean Kain

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