In 2018, Forrester believes 20 per cent of CEOs globally will fail to act on digital transformation and put their firms at risk.
“What will really move the needle?” This is a question that keeps leaders awake at night. And at the intersection of some of their top priorities – finding pockets of growth, redefining the customer experience, and making an emotional impact – lies a latent market: Their diverse customers.
My (amazing) vacation in the Galapagos Islands earlier in the year got me thinking about Charles Darwin and his theory of evolution. What does this have to do with the role of today’s CMO, you ask? Plenty.
The global commodity slump has hit Australia in the last few months. Companies that obsess over these developments might be tempted to cut spending on customer experience (CX) programs. Here's why that's a a terrible idea.
What falls under digital customer experience technology? These are the systems that enable the management and delivery of dynamic, targeted, and consistent content, offers, products, and service interactions across digitally enabled consumer touchpoints.
Digital channels, online social activity, and mobile technology give business buyers unprecedented purchasing power. Just look around your next sales or customer meeting, count the number of smartphones and tablets, and see if you disagree.
We’ve probably all heard some story about over the top customer experience in our day. The problem is that these expectation-exceeding, delightful experiences don’t scale.
Today’s marketers find themselves living in a brave new world where customer understanding and the ability to provide value to customers across an exploding number of engagement channels throughout their buying journey is now the name of the game.
Organisations are stuck on their digital journeys. Battling to get to scale and caught in ...
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
Modern organisations live and die by their ability to collect, analyse and utilise data. When ...
There are five tell-tale signs your brand needs to take a long hard look at itself.
How do we price goods and services? As business leaders, we have asked ourselves this question since the history of trading.
Australia’s cricketers captured the nation’s attention during their recent run to the semi-final of the ICC Men’s World Cup. While the tournament ultimately ended in defeat, for over a month it provoked a sense of belonging, hope and empowerment for millions of people across Australia. Cricket, and sport in general, has a near-unique ability to empower individuals, irrelevant of their background, demographic or nationality.
In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.
Thank you, so do I.
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
Hi Harry, thank you for pointing this out I can confidently say both these bottles are in transition away from PET as we continue to impr...
David Freeman
Sustainability of message: H2coco founder's commitment to consumers
I’m confused. He has a giant 2l hard plastic bottle in Coles and his pink bottle is also in plastic??
Harry
Sustainability of message: H2coco founder's commitment to consumers
Great message from an Aussie company about sustainable business practices, particularly packaging. Wish more businesses would think more ...
Krisy
Sustainability of message: H2coco founder's commitment to consumers
Well, I wish we could change the situation. But I am not sure it's possible.
Patricia Miller
Does social media make astroturfing acceptable?