A Brand for social justice
In 2020, brands did something they’d never done before: They spoke up about race.
State of the CMO 2019
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Life beyond the cookie: 5 steps to mapping the future of marketing measurement
There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.
6 Oct / Written by Natalie Stanbury -
Helping brands market through COVID-19
Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IAB member organisations have quickly responded by conducting consumer research studies and mining their own data sources to provide insight and guidance for marketers and brands.
30 Apr / Written by Natalie Stanbury -
The X factor in multicultural media planning and buying
We often hear the benefits of automatically purchasing digital media advertising through programmatic touted by advertising and digital marketing agencies, including ourselves at MultiConnexions. But is it really helping you in the current COVID-19 crisis?
21 Apr / Written by Sheba Nandkeolyar -
CMOs, it’s time to stop squandering customer attention
Businesses continue to highly value the attention they buy through paid media, yet at the same time, many continue to disregard and under-value opportunities to connect with customers using their owned media.
4 Jun / Written by Jonathan Hopkins -
How challenger brands can win at biddable media
Challenger brands, especially in highly competitive markets, generally can’t match established players for media spend.
29 Nov / Written by Chris Pittham
Bloggers
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Chris Pittham
Chris is the managing director of Jaywing, a UK-based data science marketing company that officially set up shop in Australia in 2017 off the back of its acquisition of Digital Massive.
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State of the CMO 2020
CMO’s State of the CMO is an annual industry research initiative aimed at understanding how ...
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Conversations over a cuppa with CMO: Microsoft's Pip Arthur
In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.
- 29 October 2020
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Blog Posts
Determining our Humanity
‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.
Should your business go back to the future?
In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.
Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...
Ryota Miyagi
Why the art of human-centred design has become a vital CX tool
Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...
Cecille Pabon
Report: Covid effect sees digital events on the rise long-term
Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family
Sanwataram
Predictions: 14 digital marketing predictions for 2021
Nice!https://www.live-radio-onli...
OmiljeniRadio RadioStanice Uzi
Google+ and Blogger cozy up with new comment system
Awesome and well written article. The examples and elements are good and valuable for all brand identity designs. Speaking of awesome, ch...
Ryota Miyagi
Why customer trust is more vital to brand survival than it's ever been