• Life beyond the cookie: 5 steps to mapping the future of marketing measurement

    ​There’s no denying there’s been a whirlwind of response to the imminent demise of the third-party cookie from all parts of the industry. But as we’ve collectively come to better understand the implications, it’s clear this change is giving the digital advertising industry the opportunity to re-think digital marketing to support core industry use cases, while balancing consumer privacy.

  • Helping brands market through COVID-19

    Following the arrival of the COVID-19 health crisis and subsequent economic downturn, a number of IAB member organisations have quickly responded by conducting consumer research studies and mining their own data sources to provide insight and guidance for marketers and brands.

Natalie Stanbury

  • Director of research, IAB Australia
  • Website
Natalie joined the Interactive Advertising Bureau Australia as director of research in February 2019. She is responsible for managing the IAB’s relationship with Nielsen and the work developing independent, inclusive and transparent digital audience measurement systems, as well as other IAB programs toward the development of effective measurement solutions and standards for the online advertising industry. Natalie brings with her a depth of experience and industry knowledge, having previously worked as research director at News Corp, head of research and insights at Fairfax Media, and with Ninemsn and Ticketek.
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