Bankwest Stadium has launched a new customer incentives and rewards program, Bankwest Stadium Score, a platform it says will provide insights and improve the experience of sports fans at the stadium.
The Measurement of Outdoor Visibility and Exposure (MOVE) board is funding a neuroscience project study (NPS) with the goal of creating a new metric to measure digital out of home (DOOH) advertising.
Tourism NT is looking to connect directly with millennials through its latest social media marketing campaign that will feature a group of seven social media influencers including travel bloggers and content creators on a trip around the Territory. The influencers will provide owned content for Tourism NT including images, videos and travel articles. Tourism NT has also engaged Facebook, Pedestrian TV, Spotify and YouTube to reach the millennial market.
Browser locker is the biggest threat to digital ad campaigns and it's far more common in one popular browser, according to a new report from AdSecure. The report, the first of its kind from the digital security company, analysed malvertising, cybercrime and digital campaign threats for more than 200,000 ad campaigns across multiple regions, devices and browsers between 1st January to 31st March.
Network 10 from 1 July will have multi-platform, multi-device data-driven segments on its 10 Play and 10 Daily digital sites. It will enable the network to offer advertisers a package of addressable cross-device audience through web, mobile, tablet and connected TVs, including iOS and Android, all linked to a 10 ID.
Digital giants like Google and Facebook that pro-actively buy up start-ups poses significant challenges for merger laws, according to Australian Competition and Consumer Commission (ACCC) chairman Rod Sims.
Domino’s has launched a new AI-powered tool that scans, checks and grades every pizza before it goes out the door to ensure it matches its picture in all Australian and New Zealand stores.
KPMG Australia has acquired UX, web and mobile app technology firm, Love Agency, which specialises in building solutions for enterprise and government clients. The acquisition will boost KPMG’s digital strategy, AI, machine learning, IoT, data and analytics services.
Grabbing a precious few minutes for a spot of online retail therapy has become commonplace and few would give up this convenience and pleasure. Yet sometimes the retail experience can seem a little one-sided, clicking through clothing categories and navigating menus to find desired items.
A blockchain-based test of programmatic advertising for PepsiCo has improved ad efficiency by 28 per cent as a result of using smart contracts.
Just as brands like Volvo are embracing virtual reality (VR) to encourage customers to experience its vehicles virtually, and JCDecaux is seeing the potential to woo advertisers through virtual tours of their airport touchpoints, some schools are realising the opportunities of embracing innovation and technology.
Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.
JCDecaux is the latest company to use virtual reality to promote its brand.
Businesses that lose sight of the human element in CX risk not seeing the benefits to the bottom line when undergoing digital transformation. That’s the stark message from Forrester for brands grappling with the rising expectations of customers.
PEXA’s mission was a humble one: transform a 150-year-old legal process for property exchanges, enabling them to be completed securely and remotely. The company did this by taking a system entrenched in manual, paper transactions, digitising it and putting it online. Yet this wasn't enough, and PEXA went further by adopting Medallia, a best-of-breed application, to transform its member feedback systems.
