Nissan Australia extends partnership with Suncorp Super Netball with data-driven player metrics

New player stats brings branding to live, in-game commentary using new Nissan Net Points

Nissan Australia has added to its sponsorship of the Suncorp Super Netball through a new data-driven initiative for player performance metrics.

Nissan Net Points, as it's known, will measure a range of live, in-match player interactions including goals, blocks, effective feeds, deflections and more. It utilises Champion Data statistics and will be incorporated into matches for commentators to analyse and discuss during play. 

“As Major Partner of Suncorp Super Netball since the competition’s inception, we’re proud to be extending our support to bring this innovative new platform and analysis to life,” said Geraldine Davys, marketing director, Nissan Australia.

“Nissan Net Points will change the way netball fans engage with the great game of netball, and is true to our brand promise of delivering innovation that excites.”

The new branded initiative will also see a Nissan Net Points Team of the Week leaderboard and the top earners for each position throughout the season will make the Nissan Net Points Team of the Year

Netball Australia Executive General Manager of Events Chris Symington said he's thrilled to have Nissan extending their partnership with Netball Australia and the Suncorp Super Netball league through Nissan Net Points.

“Nissan Net Points will advance the way we draw on statistics in netball to further enhance the profile of our great athletes and provide a definitive measure of performance and effectiveness," he said.

Nissan is a major partner of Suncorp Super Netball and this further extends its partnership with Suncorp Super Netball into the live broadcast arena and online leaderboard drawing on the competition's data metrics provider Champion Data.

Champion Data have created similar metrics for other popular sports competition in Australia such as the AFL. 

Champion Data CEO, Libby Owens, said: “Champion Data tells the story of the game through the capture, analysis and presentation of data. Following a long association with Netball Australia as the Official Data Provider, we’ve developed a way to objectively measure player performance."

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, join us on Facebook: https://www.facebook.com/CMOAustralia, or check us out on Google+:google.com/+CmoAu 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in