Toyota Australia gets a new chief marketing officer

Automotive group veteran appointed to CMO post following promotion of John Pappas to Lexus Australia CEO

Toyota has appointed 20-year company veteran, Vin Naidoo, as its new chief marketing officer in Australia.

Naidoo is replacing John Pappas, who was promoted to CEO of Lexus Australia earlier this month following 18 months in the local marketing chief post. Naidoo, another long-term employee of the automotive group, has spent the last two years in Singapore, where he was general manager of sales and marketing for the Asia-Pacific region.

Naidoo initially joined Toyota in 2002 after graduating with a mechanical engineering degree from Melbourne University. Since then, he’s held a variety of roles, from after sales to product planning, national fleet, sales and NSW regional operations management.

Vin NaidooCredit: Toyota
Vin Naidoo


He earned his initial marketing stripes as head of marketing for Lexus Australia between 2013 and his relocation to Singapore in early 2020.

According to Naidoo, it’s a pivotal time to return to Toyota Australia, which he noted has celebrated its 25th year as the country’s best-selling automotive brand.

“My focus – and that of my team – will be to articulate Toyota's compelling vision as a mobility company, connecting everyone with the freedom to move and be moved,” he said in a statement. “This will require even deeper collaboration across all parts of our business as we navigate the once-in-a-century transformations occurring simultaneously in connectivity, autonomy, sharing and electrification.

“We will communicate the unique benefits to customers of Toyota's industry-leading vehicles and services. We will also build on our success by accelerating innovation in the spirit of continuous improvement, which is a cornerstone of our company culture.”

Former local CMO, Pappas was promoted to CEO of Lexus Australia in January. He’s another Toyota veteran as well as mechanical engineer who worked his way up from sales, engineering, logistics and supply chain management to regional general manager, national sales then marketing. During this time, Pappas also spent two years at the company’s Asia-Pacific headquarters in Singapore.

Don’t miss out on the wealth of insight and content provided by CMO A/NZ and sign up to our weekly CMO Digest newsletters and information services here.  

You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page    

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Nice blog!Blog is really informative , valuable.keep updating us with such amazing blogs.influencer agency in Melbourne

Rajat Kumar

Why flipping Status Quo Bias is the key to B2B marketing success

Read more

good this information are very helpful for millions of peoples customer loyalty Consultant is an important part of every business.

Tom Devid

Report: 4 ways to generate customer loyalty

Read more

Great post, thanks for sharing such a informative content.

CodeWare Limited

APAC software company brings on first VP of growth

Read more

This article highlights Gartner’s latest digital experience platforms report and how they are influencing content operations ecosystems. ...

vikram Roy

Gartner 2022 Digital Experience Platforms reveals leading vendor players

Read more

What about this one FormDesigner.pro? I think it's a great platform providing a lot of options, you can collect different data and work w...

Salvador Lopez

Gartner highlights four content marketing platform players as leaders

Read more

Blog Posts

​Why we need to look at the whole brand puzzle, not just play with the pieces

Creating meaningful brands should be a holistic and considered process. However, all too frequently it’s one that is disparate and reactive, where one objective is prioritized at the expense of all others. So, what are the key pieces to the ‘good’ brand puzzle?

Marketing overseas? 4 ways to make your message stick

Companies encounter a variety of challenges when it comes to marketing overseas. Marketing departments often don’t know much about the business and cultural context of the international audiences they are trying to reach. Sometimes they are also unsure about what kind of marketing they should be doing.

Cynthia Dearin

Author, business strategist, advisor

From unconscious to reflective: What level of data user are you?

Using data is a hot topic right now. Leaders are realising data can no longer just be the responsibility of dedicated analysts or staff with ‘data’ in their title or role description.

Dr Selena Fisk

Data expert, author

Sign in