Help us gauge the state of customer experience leadership in Australia: Complete our new State of CX leadership survey
There are a lot of insights out there into customer experience maturity across organisations today, but what about state of customer leadership itself? Just what does it mean to be a customer experience manager or leader today, what’s the remit, role and sphere of influence? And how do you gauge success and impact?
These are the questions CMO is very keen to answer, but we need your input to do so! We have launched our inaugural State of CX Leadership survey, aimed at understanding the changing nature of customer experience leadership.
This new annual research program aims to provide a benchmark in terms of CX leadership, shining a light on the evolving responsibility of this position within organisations today, as well as its relationship to marketing and other functions across the business. This new research program is brought to you by Sitecore.
We know CX leadership is sometimes the purview of the CMO or head of marketing; at other times, it’s a dedicated CX or customer leader or manager, or a head of operations who’s taking a lead on organisational efforts. We equally know that sometimes it’s not officially allocated as a responsibility, but is unofficially the remit of senior managers across marketing, operations, sales, services and support teams.
Whatever your job title, if you own CX as a manager or leader in your organisation, we want to hear from you!
Through this survey, our aim is to explore what it means to lead customer experience operationally and culturally. We’re looking to understand maturity of customer experiences today, gauge technology and data sophistication and investment, delve into measures of success and more.
So please participate and complete CMO’s State of CX Leadership survey now. All those who do will go in the running to win a $300 VISA credit voucher and will receive a complimentary whitepaper PDF of the full report. The survey should take no more than 15 minutes to complete. All individual responses will be kept confidential and answers only used in aggregate.
Responses must be submitted by Friday 24 September 2021. To see the full terms and conditions of this survey, please click here.
Thank you in advance for your participation. The team here at CMO look forward to bringing you a wealth of fantastic insight into the State of CX Leadership today.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
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