Recruitment software vendor brings on SaaS experienced marketing and revenue chiefs as its looks to grow its client base tenfold in five years
Recruitment software vendor, JobAdder, has brought on a chief marketing officer as one of two new executive-level hires tasked with capitalising on its recent rapid growth.
The company has recruited Taz Bareham as its marketing chief, as well as Michael Savanis as its chief revenue officer. JobAdder said the decision was driven by experiencing 85 per cent growth since September 2020.
More widely, the company has grown its full team to 167 staff. The bullish ambition is to grow JobAdder’s user base tenfold in the next five years globally.
As CMO, Bareham is tasked with helping prepare the JobAdder brand for global scale through growth of a global marketing team, tools, resources and ways of working. The company also described the CMO role as an “adjunct of the founding team and their vision” for both the business and its culture.
Bareham comes with more than 20 years’ experience working on both the agency and in-house side of the fence as well as practical software-as-a-service (SaaS) scale-up experience, most recently as CMO of Rezdy. In this role, she chalked up a 177 per cent increase in inbound leads and 240 per cent improvement in lead quality. In addition, she was the founding marketing chief for SaaS business, Ansarada, which operates in the investment banking and corporate advisory sphere.
Bareham’s resume also includes a stint as head of brand and communications at eBay, where she led a program of work that delivered an 11 per cent uptick in brand consideration. Agency roles, meanwhile, encompass M&C Saatchi, Clemenger BBDO, FCB Global and others.
Bareham said she was attracted to JobAdder because of its values and company culture along with growth prospects. “The company is in a powerful stage of global growth and I'm honoured to have the opportunity to help shape and be part of that journey,” she commented.
“SaaS marketers need to be multi-skilled and multi-dimensional across seemingly competing attributes and continually evolving to be technical yet creative, data-driven yet instinctive, down in the detail yet up high with a bird’s eye view, delivering fast-increasing results today but investing and planning for the future. As a best-in-class recruitment software product, I’m looking forward to showcasing my expertise in order to help shape the future of the JobAdder brand, as it continues to stand out in new and existing markets for all the right reasons.”
JobAdder CEO, Martin Herbst, said growth to date had been driven by product, customer support and word of mouth. He said it was time to bring on an experienced marketing leader to build “more thoughtful brand marketing and lead generation”.
“Taz is a big picture thinker who is incredibly curious and is a fantastic storyteller. She has a rich history of growing digital and SaaS brands globally. She’s very thoughtful, considered and cares deeply for her team and others. When Taz speaks, we listen carefully,” he said.
Savanis meanwhile, has worked across the US, UK, Asia-Pacific and Australia and was most recently general manager of SaaS platform, Panopto. During his tenure, the company recorded a 99.9 per cent renewal rate and scaled up across Australia and New Zealand.
As CRO, he will oversee JobAdder’s commercial and go-to-market (GTM) strategies, including all new business acquisition and client retention. The company’s ambition is to grow its enterprise and corporate client base in Australia and New Zealand, as well as scale up its UK operations, grow in North America and operationalise its global customer success, inside sales and support teams.
“The role of CRO is definitely increasing in popularity and is no longer just an SV trend,” Savanis said. “I look forward to helping JobAdder achieve its vision of creating a product that its customers love using, through supporting the company’s ability to acquire and care for our customers, as well as being accountable for our revenue growth.”
Sydney-headquartered JobAdder said its customer base has expanded rapidly over the last couple of years to thousands of accounts with over 15,000 users across multiple countries. In 2020, it helped to place more than 230,000 jobs.
You can also follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page
In the third and final episode of our 3-part CMO50 video series exploring modern marketing and why it’s become a matter of trust, we’re delighted to be joined by Telstra’s former CMO and now digital services and sales executive, Jeremy Nicholas, and Adobe VP Marketing Asia-Pacific and Japan, Duncan Egan.
Flash back to the classic film, Willy Wonka and the Chocolate Factory. Television-obsessed Mike insists on becoming the first person to be ‘sent by Wonkavision’, dematerialising on one end, pixel by pixel, and materialising in another space. His cinematic dreams are realised thanks to rash decisions as he is shrunken down to fit the digital universe, followed by a trip to the taffy puller to return to normal size.
Why is it there is no shortage of leadership development materials, yet outstanding leadership is so rare? Despite having access to so many leadership principles, tools, systems and processes, why is it so hard to develop and improve as a leader?
As a nation united by sport, brands are beginning to learn money alone won’t talk without aligned values and action. If recent events with major leagues and their players have shown us anything, it’s the next generation of athletes are standing by what they believe in – and they won’t let their values be superseded by money.
