Virgin poaches Qantas executive to lead customer and digital

Newly created chief customer and digital officer role aimed at helping the airline transform under new owner, Bain Capital

Virgin Australia has brought on a chief customer and digital officer in a step its CEO says will help the airline’s transformation as it steps up plans for 2021.  

Paul Jones takes up the newly created role at Virgin from Qantas Domestic, where he spent more than nine years in senior roles including chief operations officer, CIO and executive manager of customer and digital strategy. Prior to this, he was a CIO and VP of integration and transformation at Mars based in the US.  

Virgin Australia newly installed CEO, Jayne Hrdlicka, said Jones’ deep aviation experience will be an asset to the airline throughout a critical period of transformation under its new majority owners, US-based private equity firm, Bain Capital.  

“I have known Paul for a long time having worked closely with him during my time at Qantas and I am thrilled we’ve been able to attract him to Virgin Australia,” she said. “Investing in technology and having a laser sharp focus on the customer are two critical pieces of our transformation as we move towards being a mid-market carrier that is Australia’s most loved airline.  

“Paul will bring a wealth of knowledge to the executive leadership team at Virgin Australia and we can’t wait to welcome him to the family in 2021.”  

Bain secured majority ownership of Virgin Australia in September in a $3.5 billion deal, nearly six months after the airline went into administration on 21 April 2020 with debts of $6.8 billion, and just weeks after flights were grounded as a result of the COVID-19 global pandemic.  

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

More Videos

Invest and earn with Coinbloc .us. Guaranteed Weekly ROI, early signals, fast withdrawals among others. I recommend Coinbloc .us as on...

Hans Jensen

Explainer: What marketers need to know about cryptocurrency

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Gartner: Digital isn't enough of a superpower for CMOs anymore

Read more

I normally don’t feel comfortable investing online but because the company I worked for downsized due to the pandemic and I was one of th...

Dave Sigurd

CMO's top 8 martech stories for the week - 9 June 2022

Read more

Investment decisions are a big deal, so why not get some guidance? You can day-trade cryptos, BUY and HOLD and evaluate the assets with f...

Dave Sigurd

Creating a marketplace for wellness

Read more

A solution for an retail industry data extraction. https://e-scraper.com/usefu...

"e-Scraper" Data Extracting

​Catchoftheday launches fee-based online shopping club

Read more

Blog Posts

2 hidden ingredients for leadership success CMOs need to know

Your success as a senior marketing professional has much in common with your success as a leader. Both marketing, and leadership activities, depend on building trust, encouraging action, and reliably fulfilling promises that have been made.

Gerard Penna

Leadership advisor, coach

How shifting economic trends are impacting digital media

Between further interest rate rises, inflation​, empty shelves, extortionate lettuce prices, supply chain issues and the barely believable events in Eastern Europe, the past six months there’s been a cacophony of environmental factors.

Kieran Reed

Senior digital manager, Alpha Digital

5 ways to turn imposter syndrome into confidence and conviction

Imposter syndrome. That feeling others will discover you are actually not as good as they expect, and at any point you will be exposed and ridiculed as a fraud. If you can relate to this, then you are not alone.

Rowena Millward

Author, consultant

Sign in