Incoming GM of communications and marketing comes after more than a decade at businesses intelligence outfit CoreLogic
Digital credit reporting agency, CreditorWatch, has appointed Michelle Koper as its new GM of communications and marketing.
Koper joins CreditorWatch from CoreLogic, where she spent 12 years in charge of Australian media and corporate communications.
CreditorWatch CEO, Patrick Coghlan, said Koper helped build CoreLogic into one of the most respected providers of market data, analytics and insights.
“When the economic environment is putting an even greater premium on business intelligence, her 20 years’ experience working across property, banking, finance and government will help take CreditorWatch to new heights," he stated.
Koper will leverage CreditorWatch’s public and anonymised private data to bring greater value to customers and extend its live business activity, including CreditorWatch’s Small Business Risk Review, which collates findings from over 26 data sources to provide Australian businesses, media, industry and government with a quarterly market barometer.
Founded in 2011, CreditorWatch is a credit reporting agency used by businesses, from small to large to help them get an accurate picture of the risks posed to their business. Koper said she couldn't pass up the opportunity to join a dynamic, ambitious team.
“I'm looking forward to getting stuck in, having the opportunity to speak with customers and understand how we can help them grow and prosper,” she said.
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