Jenni Dill switches burgers for snacking and joins Arnott's

McDonalds CMO to become top marketer at Arnott's from July

Michelle Foley (left) and Jenni Dill
Michelle Foley (left) and Jenni Dill

Arnott’s has confirmed Jenni Dill as its new chief marketing officer for Australia and New Zealand and appointed a chief customer officer under a new leadership structure.

Dill joins the FMCG brand from McDonald’s, where she spent four years a CMO. She resigned in February.

Dill's resume also includes 25 years with Pepsico in a variety of marketing roles both locally and in the US, UK and Ireland. Her final role was as senior marketing director for snacks and beverages across A/NZ.

Arnott’s said it’s now appointed interim CMO, Michelle Foley, as its chief customer officer for Australia and New Zealand. Foley was given the interim CMO post after the departure of David McNeil in January, and was previously head of marketing for the core snacking brands in A/NZ. She has more than 15 years’ experience with the business.

McNeil’s exit after a six-year tenure followed the 15-month long divestiture of Campbell’s international business and Arnott’s to KKR for $3.2 billion. He’s since joined Hasbro as its managing director for the Pacific region.  

In a statement, Arnott’s CEO, George Zoghbi, said he was pleased to welcome someone of Dill’s calibre to the business on 6 July.

“Jenni will join the Arnott’s leadership team and be accountable for fostering a culture of break-through thinking and will drive growth and innovation opportunities, so we can continue to serve our loyal consumers,” he said.

Meanwhile, Zoghbi highlighted Foley's 16-year tenure at Arnott's in a range of increasingly senior roles as the reason for appointing her to the newly created position of chief customer officer. The remit includes overseeing the commercial sales team across A/NZ.

"As chief customer officer, Michelle will lead the development of the strategy to deliver a superior growth agenda in partnership with our valued key customers,” he said.

McDonald's has yet to confirm a CMO replacement for Dill.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments
cmo-xs-promo

Latest Videos

More Videos

Introducing Branch's mobile referrals https://branch.io/referral/

Bruce Ma

How this ecommerce upstart is building its brand proposition

Read more

I couldn't understand one things why on earth people only talk aboutimpact of digital transformation on banking and finance field instead...

Rajesh Acharya

Digital take-up and experiences help drive Suncorp's solid FY21 performance

Read more

Good afternoon,This is a complaint of the process of refunds which does not comply with Australian legislation. Despite a exhaustive req...

shiree Gilroy

Catch Group combines commercial and marketing role

Read more

I really appreciate your article. Love your Article. By reading your article, its created an idea in my mind about loyalty strategy to ke...

Jack Reacher

Report: Marketers failing to realise the benefits of customer loyalty programs

Read more

One month’s research and we’ve handpicked this generation’s 50 most talented Women CEOs, leading the top multinational companies around t...

Vaishnavi Pillai

Women in leadership the focus on International Women’s Day

Read more

Blog Posts

When friction can be a brand’s best friend

I always enjoy those oft-forgotten, in-between moments in any experience. These moments are not necessarily part of any defined experience per se. They likely wouldn’t show up in an organisation’s plans or ideas to help make the customer journey or user flow as simple, easy and seamless as possible.

Rich Curtis

CEO, FutureBrand A/NZ

How much attention should we be paying to the ‘attention economy’?

There’s been a lot of buzz in the advertising industry lately about what’s coined the ‘attention economy’. And it’s fast becoming the new battleground for media channels to prove their wares and to develop and espouse new attention metrics.

Nickie Scriven

CEO, Zenith

Sometimes the best solutions are some of the most counterintuitive

Exceptional CMOs do exceptional things for themselves and for those they inspire. At your best you are creative, innovative and inspirational. We have a problem though. We now live in a corporate world that demands sensibility where everything you do is measurable and stakeholders demand predictability – the antithesis of breakthrough and transformation.

Hamish Thomson

Author, former regional president and global brand head, Mars Incorporated

Sign in