Jenni Dill switches burgers for snacking and joins Arnott's

McDonalds CMO to become top marketer at Arnott's from July

Michelle Foley (left) and Jenni Dill
Michelle Foley (left) and Jenni Dill

Arnott’s has confirmed Jenni Dill as its new chief marketing officer for Australia and New Zealand and appointed a chief customer officer under a new leadership structure.

Dill joins the FMCG brand from McDonald’s, where she spent four years a CMO. She resigned in February.

Dill's resume also includes 25 years with Pepsico in a variety of marketing roles both locally and in the US, UK and Ireland. Her final role was as senior marketing director for snacks and beverages across A/NZ.

Arnott’s said it’s now appointed interim CMO, Michelle Foley, as its chief customer officer for Australia and New Zealand. Foley was given the interim CMO post after the departure of David McNeil in January, and was previously head of marketing for the core snacking brands in A/NZ. She has more than 15 years’ experience with the business.

McNeil’s exit after a six-year tenure followed the 15-month long divestiture of Campbell’s international business and Arnott’s to KKR for $3.2 billion. He’s since joined Hasbro as its managing director for the Pacific region.  

In a statement, Arnott’s CEO, George Zoghbi, said he was pleased to welcome someone of Dill’s calibre to the business on 6 July.

“Jenni will join the Arnott’s leadership team and be accountable for fostering a culture of break-through thinking and will drive growth and innovation opportunities, so we can continue to serve our loyal consumers,” he said.

Meanwhile, Zoghbi highlighted Foley's 16-year tenure at Arnott's in a range of increasingly senior roles as the reason for appointing her to the newly created position of chief customer officer. The remit includes overseeing the commercial sales team across A/NZ.

"As chief customer officer, Michelle will lead the development of the strategy to deliver a superior growth agenda in partnership with our valued key customers,” he said.

McDonald's has yet to confirm a CMO replacement for Dill.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.

 

 

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

JP54,D2, D6, JetA1 EN590Dear Buyer/ Buyer mandate,We currently have Available FOB Rotterdam/Houston for JP54,D2, D6,JetA1 with good and w...

Collins Johnson

Oath to fully acquire Yahoo7 from Seven West Media

Read more

Great content and well explained. Everything you need to know about Digital Design, this article has got you covered. You may also check ...

Ryota Miyagi

Why the art of human-centred design has become a vital CX tool

Read more

Interested in virtual events? If you are looking for an amazing virtual booth, this is definitely worth checking https://virtualbooth.ad...

Cecille Pabon

Report: Covid effect sees digital events on the rise long-term

Read more

Thank you so much for sharing such an informative article. It’s really impressive.Click Here & Create Status and share with family

Sanwataram

Predictions: 14 digital marketing predictions for 2021

Read more

Nice!https://www.live-radio-onli...

OmiljeniRadio RadioStanice Uzi

Google+ and Blogger cozy up with new comment system

Read more

Blog Posts

A Brand for social justice

In 2020, brands did something they’d never done before: They spoke up about race.

Dipanjan Chatterjee and Xiaofeng Wang

VP and principal analyst and senior analyst, Forrester

Determining our Humanity

‘Business as unusual’ is a term my organisation has adopted to describe the professional aftermath of COVID-19 and the rest of the tragic events this year. Social distancing, perspex screens at counters and masks in all manner of situations have introduced us to a world we were never familiar with. But, as we keep being reminded, this is the new normal. This is the world we created. Yet we also have the opportunity to create something else.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Should your business go back to the future?

In times of uncertainty, people gravitate towards the familiar. How can businesses capitalise on this to overcome the recessionary conditions brought on by COVID? Craig Flanders explains.

Craig Flanders

CEO, Spinach

Sign in