Retailers unite for bushfire relief

100 per cent of profits from today's sales to go to the Australian Red Cross Disaster Relief and Recovery Fund

Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund. 

In conjunction with purchases made today, select retailers of the ‘All In’ initiative will also be taking additional donations to the fund in store and via their individual websites.  

As brand purpose becomes more important to consumers, the collection of local and international brands have united proactively for the nation-wide initiative, seeing it as an obligation to step forward and support those who support them, collectively making a real difference. This initiative provides an opportunity for people in each State and territory, and at home through online donations, to get involved.  

The retailers and supporting partners are: Abrand, Afterpay, Artesands, Ben Sherman, Brixton, bond-eye swim, Cue, Culture Kings, Dashing Printing, Dr Denim, eBay, Faithful The Brand, Farage, General Pants, Grrrl, Globe, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levis, Life Interiors, Local Supply, Misfit, M.J. Bale, Nautica, Neuw Denim, Nudie Jeans, Okanui, Rodd and Gunn, Rolla's Jeans, Sandler, Seafolly, Sea Level Swim, Speedo, Stussy, Temple and Webster, The Iconic, The North Face, True Alliance, Tutu Dumonde, Ugg, Veronika Maine, W.M. Ritchie Australia, Wrangler, and XLarge. 

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” head of engagement and support at Australian Red Cross, Belinda Dimovski, said.  

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.  

We’ll also be giving out emergency grants to help people cover essential costs as they start to rebuild.” 

Money raised by ‘All In’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:  

 - Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority. 

- Locate missing loved ones through Red Cross’ Register.Find.Reunite service. 

- Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses. 

- Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community. 

- Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

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