Retailers unite for bushfire relief

100 per cent of profits from today's sales to go to the Australian Red Cross Disaster Relief and Recovery Fund

Over 45 of Australia’s leading retailers with a combined network of 1000 stores have joined forces to provide 100 per cent of profits from today's sales to the Australian Red Cross Disaster Relief and Recovery Fund. 

In conjunction with purchases made today, select retailers of the ‘All In’ initiative will also be taking additional donations to the fund in store and via their individual websites.  

As brand purpose becomes more important to consumers, the collection of local and international brands have united proactively for the nation-wide initiative, seeing it as an obligation to step forward and support those who support them, collectively making a real difference. This initiative provides an opportunity for people in each State and territory, and at home through online donations, to get involved.  

The retailers and supporting partners are: Abrand, Afterpay, Artesands, Ben Sherman, Brixton, bond-eye swim, Cue, Culture Kings, Dashing Printing, Dr Denim, eBay, Faithful The Brand, Farage, General Pants, Grrrl, Globe, Hugo Boss, Hush Puppies, Kwik Kopy, Lacoste, Lee Jeans, Levis, Life Interiors, Local Supply, Misfit, M.J. Bale, Nautica, Neuw Denim, Nudie Jeans, Okanui, Rodd and Gunn, Rolla's Jeans, Sandler, Seafolly, Sea Level Swim, Speedo, Stussy, Temple and Webster, The Iconic, The North Face, True Alliance, Tutu Dumonde, Ugg, Veronika Maine, W.M. Ritchie Australia, Wrangler, and XLarge. 

“The size and scale of these fires in many parts of Australia is unprecedented. But so is the incredible wave of support we’ve seen from people and businesses around the country and overseas,” head of engagement and support at Australian Red Cross, Belinda Dimovski, said.  

“The funds raised will ensure our trained staff and volunteers can continue to be there for the long-haul, helping people take a deep breath, take stock of their losses, and slowly but surely get back on their feet.  

We’ll also be giving out emergency grants to help people cover essential costs as they start to rebuild.” 

Money raised by ‘All In’ for the Australian Red Cross Disaster Relief and Recovery Fund will be used to:  

 - Welcome people in evacuation centres and recovery hubs. Listening, comforting, making people’s wellbeing their number one priority. 

- Locate missing loved ones through Red Cross’ Register.Find.Reunite service. 

- Provide emergency grants to those who’ve lost their homes to fires this summer, to cover immediate and everyday expenses. 

- Stay long after the disaster has passed via 1:1 support as people recover, and resilience programs for the wider community. 

- Provide ongoing training, education and community outreach in preparation for the next disaster, be it here in Australia or further afield.

Follow CMO on Twitter: @CMOAustralia, take part in the CMO conversation on LinkedIn: CMO ANZ, follow our regular updates via CMO Australia's Linkedin company page, or join us on Facebook: https://www.facebook.com/CMOAustralia.  

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments

Latest Videos

Conversations over a cuppa with CMO: Microsoft's Pip Arthur

​In this latest episode of our conversations over a cuppa with CMO, we catch up with the delightful Pip Arthur, Microsoft Australia's chief marketing officer and communications director, to talk about thinking differently, delivering on B2B connection in the crisis, brand purpose and marketing transformation.

More Videos

Hey there! Very interesting article, thank you for your input! I found particularly interesting the part where you mentioned that certain...

Martin Valovič

Companies don’t have policies to disrupt traditional business models: Forrester’s McQuivey

Read more

I too am regularly surprised at how little care a large swathe of consumers take over the sharing and use of their personal data. As a m...

Catherine Stenson

Have customers really changed? - Marketing edge - CMO Australia

Read more

The biggest concern is the lack of awareness among marketers and the most important thing is the transparency and consent.

Joe Hawks

Data privacy 2021: What should be front and centre for the CMO right now

Read more

Thanks for giving these awesome suggestions. It's very in-depth and informative!sell property online

Joe Hawks

The new rules of Millennial marketing in 2021

Read more

In these tough times finding an earning opportunity that can be weaved into your lifestyle is hard. Doordash fits the bill nicely until y...

Fred Lawrence

DoorDash launches in Australia

Read more

Blog Posts

Highlights of 2020 deliver necessity for Circular Economies

The lessons emerging from a year like 2020 are what make the highlights, not necessarily what we gained. One of these is renewed emphasis on sustainability, and by this, I mean complete circular sustainability.

Katja Forbes

Managing director of Designit, Australia and New Zealand

Have customers really changed?

The past 12 months have been a confronting time for marketers, with each week seemingly bringing a new challenge. Some of the more notable impacts have been customer-centric, driven by shifting priorities, new consumption habits and expectation transfer.

Emilie Tan

Marketing strategist, Alpha Digital

Cultivating engaging content in Account-based Marketing (ABM)

ABM has been the buzzword in digital marketing for a while now, but I feel many companies are yet to really harness its power. The most important elements of ABM are to: Identify the right accounts; listen to these tracked accounts; and hyper-personalise your content to these accounts to truly engage them. It’s this third step where most companies struggle.

Joana Inch

Co-founder and head of digital, Hat Media Australia

Sign in