Amart Furniture appoints former ALDI, Westpac marketer as customer GM

Former Westpac head of advertising, Samuel Viney, has a new role as general manager, customer, at Amart Furniture. The role had been vacant since earlier this year.

“I am thrilled to join Amart Furniture at a really important time in our history,"  Viney told CMO. "Over the last few years, we have built upon our reputation for quality, expanded our product range and opened dozens of new stores, all the while maintaining our unbeatable prices."

Viney took the advertising post at the banking giant in January this year, reporting into Westpac Group’s head of group brands, and advertising and media, Jenny Melhuish.

Prior to Westpac, Viney was customer interaction lead for ALDI South at the global headquarters in Germany, and before that marketing director for ALDI Australia. Under his lead, ALDI Australia won a number of effectiveness awards, helping to deliver significant sales growth and market share for the brand in a cluttered and competitive market.

Viney, who spent four years with BMF Australia before Aldi, and has experience managing large scale marketing programs and developing of customer interaction functionality, sees the challenges ahead.

“The furniture market is increasingly complex, so it is crucial that we understand Australian shoppers better than anyone else and move quickly to meet and exceed their expectations," he commented. "With some great marketing and digital talent already in place, a collaborative senior leadership team and most importantly, some of the best store staff anywhere in Australia, I am confident we can deliver against these ambitions.”

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